Over 18 years of Sales and Sales Management experience, Craig has managed Media & Entertainment, Enterprise, New Business Development Sales and global Client Management teams globally, encompassing direct sales efforts from $0m to over $200m in sales growth, implementing channel management strategy with one of the largest infrastructure sales channels in the world: The $14B global Verizon Enterprise Sales team, and advising on market strategy for CDN, Security, and Video services.
What are you passionate about?
Of course this changes as we go through different life phases! On a personal level, I’m passionate about instilling a love of learning in my 3 kids and how they can enjoy the process of learning, not just the results. On a professional level, I’ve found that I’m most satisfied when I’m sharing my experience with entrepreneurs so they feel that my efforts provide them a ton of value.
What one piece of advice would you give to an early stage startup regarding your area of expertise?
Scaling sales at an early stage is about perfecting and replicating your pitch. If you are effective at raising funds, then you can be effective selling your product. Think of your fundraising pitch as building the foundation for your sales pitch. Extra tip: Creating a story, instead of presenting facts will always be a more effective pitch.
What do you like best about mentoring at the Preccelerator?
Free lunches! Just kidding…meeting new and experienced entrepreneurs and learning the new ideas that they are bringing to market.
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