Operating as a world-renowned guide to organizations and individuals globally who wish to understand discourse on exponential technological growth and its connection to cultural change, Jonathan Tavss triggers springboards for business realignment to drive impact and results. At his core, he is a connector – literally and figuratively – between the realities of today and the sustainable possibilities of tomorrow. Jonathan is sought out by companies ranging from Fortune 100 to start-ups – including international entertainment studios, media firms, CPG brands and service corporations – to advise in business strategy, product development, content creation, distribution, change management and global positioning.

What are you passionate about?

 I’ve spent much of my time during my first 50 years helping many gain wealth. I’m excited about my commitment to spending most of my next 50 helping all of society gain health. Luckily, these two are not mutually exclusive and that’s driving my passion for riding this wave towards a future that enables us to grow and succeed holistically.

What one piece of advice would you give to an early stage startup regarding your area of expertise?

It is so easy for founders to get caught in the weeds – especially new ones. With an eagerness to kick everything off and get going, the opportunity to properly lay the groundwork is often lost in the shuffle. Any start-up is hard. Focusing on the big picture and setting the foundation for sustainable growth is even harder. But, those who do so, can get stuff done while keeping their eyes open, and tackle the hard, establishing components are the ones who see real success.

What do you like best about mentoring at the Preccelerator?

I originally agreed to become a SAM Preccelerator Mentor to give something back – offering my experience to others. What I’ve found over the years is the joy in developing deeper relationships with solid founders and their teams, and learning a whole hell of a lot from them along the way.