MENTORS PROGRAM


Farida Fotouhi

President
Reality2 LLC
LinkedIn | Twitter | Website *Marketing, Branding, Creative Services

My company Reality2 (as in Reality 2.0) is a branding, integrated marketing and creative agency. We’ve been keeping clients relevant in the face of change for 30+ years. We apply our proven Reality-Based process to develop or update a company’s branding and messaging strategy on a fast track. Then we bring it to life in the digital and physical worlds, creating marketing assets like new website, sales literature, presentations, videos, advertising campaigns, micro-sites, trade show booths etc.

We started out in 1979 as Fotouhi Alonso, which became one of LA’s top mid-sized ad agencies with $25 million in billings, working with clients in just about every category including Honda, China Airlines, Epson, the FX Network, The Hollywood Reporter and the LA DWP. Jorge Alonso, co-founder, continues to be Creative Director at Reality2 which launched in 2001.

SPECIALTIES: Technology B2B (Cloud/SaaS, services, hardware, data, networks, telecom, manufacturing). Transportation: Logistics, freight and passenger. Any game-changing technology or concept. Life sciences (from medical devices to biotech to alternative medicine). Education. Media companies and publishers, to lift ad sales. Financial Services. Entertainment B2B. High-end consumer goods.

MY BOOK: “CHARCOAL GIRL” is a visual memoir of my family’s life in 1954 Hiroshima where my father was the first US diplomat after the A-bomb.

MENTORING
I give talks and workshops on branding, positioning and marketing for technology innovators. I participate in Larta’s government mentoring program for recipients of NIH and USDA grants to commercialize innovative technologies.

IN MY SPARE TIME
I’m writing an in-depth book about my experiences in post war Hiroshima. My husband Mike Freehling and I enjoy traveling, skiing and doing music together. He plays blues guitar, I do vocals. I compete in show jumping with my horse and take our Rhodesian Ridgeback on trail rides. I love to read and draw cartoons.