Carlos has built a career helping some of the most recognizable brands in the entertainment; fashion and music industries learn, understand and grow their audiences using the Internet. His expertise has broadened to include many industries including retail, non-profit, legal and e-learning businesses.
His background started in technology, learning the ins-and-out of the famous back-ends of systems and in some cases building them from scratch. Throughout the years Carlos grew into marketing and product development, working at NBCUniversal on some of the biggest social media campaigns and advertising products at E! Online, Bravo and Style Network. From soup to nuts, Carlos has built it, designed it, marketed it and used it. He now applies everything he has learned to help
Wicked Bionic clients build successful Internet businesses by combining SEO, Internet Marketing, Advertising and Big Data that has proven to be effective in significantly reducing the cost of customer acquisition and building audiences. Having grown websites from 400,000 unique users to over 19 Million, Carlos has the background and experience that proves the effectiveness of his techniques. Carlos believes the Internet is an amazing tool to help build a business – most people are now connected to it longer than to each other. Knowing the tools that are available and how to implement them in a way that is effective and beneficial and seeing a business grow as a result – is the reason Carlos started his own digital agency, Wicked Bionic. In 2016, along with partner Dana C. Arnett, they
wrote and released “Influence Over Coffee – How to Gain It or Use It in Social Media,” a conversational book discussing the history of influencers and their impact in the age of digital.