Eli Eisenberg

Founder and CEO
Straight Line Management

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*CFO Consulting, Financial Modeling, Balance Sheets, Pitch Preparation

I have nearly 40 years of hands on experience in the financial and business management of entrepreneurial companies.

As founder and CEO of Straight Line Management™ I specialize in providing financial expertise and mentoring to high-potential early stage companies. I help them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control.

Since launching my Straight Line Management consulting company in 1991, I have served as a trusted advisor to more than 100 early-stage companies, both traditional and web based, across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies and non-profit organizations.

Prior to starting Straight Line Management I served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold my own successful consumer products company. From 2019 to 2021, I served as CEO of Steril-Aire, Inc., a manufacturer of UVC Germicidal devices. When COVID caused sales to increase fivefold overnight, I successfully sold the company to a corporate buyer.

I have extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. I received my MBA from the University of California, Berkeley in 1976 and became a Certified Public Accountant in the State of California is 1978.

As CEO and founder of Straight Line Management I work at the senior level, as a trusted advisor to CEOs, CFOs, Boards and investors. In high-potential companies I counsel senior management and guide existing staff towards the identification of profitable business opportunities, the solution of complex financial problems, and the development of improved management systems. I help your company create a strong and credible financial foundation that will attract investors. I also work with investors to assess and develop the financial strength of their potential investments and portfolio companies.