Tag Archives: Preccelerator

SA&M Preccelerator® Invites You To Attend Executive Conversations for Change

Executive Conversations for Change
Advancing Diversity, Equity & Inclusion Goals Within Business Organizations

When it comes to diversity, equity and inclusion, successful businesses want to do the right thing—the question is how. We have assembled a panel of experts to share how DEI programs have made a difference in their corporate cultures. Please join us for a lively discussion, along with other executives working to implement effective and sustainable programs, to learn how to put DEI into action within your company today—to create the bright, inclusive future we’d all like to see.

About this Event Series:

This is the first event in a series of occasional online discussions featuring speakers with expertise across a broad spectrum of the economy, all with the common theme of identifying ways in which business leaders can advance goals of diversity, equity and inclusion within their organizations.

Wednesday, February 10th, 2021
4:00PM – 5:30PM

Featuring

Event Partners

Click here to RSVP for Executive Conversations for Change

Preccelerator® U Webinar: Finding Product Market Fit w/ Bryce Henley

The Good, the Bad, and the Ugly: Finding Product Market Fit and Total Addressable Market for Your Company/Product

Brand strategist Bryce Henley walks through what it means to define a market positioning, understanding the white space in the market, and the thought process necessary to land on how your product fits within the market (or if it does!). He’ll cover what a good fit is, what a bad fit is, and the steps to take when exploring a new company, a product launch, or something in between.

Tuesday, January 12th, 2021
12:00PM – 1:30PM

Presented by:

Bryce Henley, Director of Client Strategy, Hawke Media

About Bryce:

Bryce’s background is rooted in influencer marketing, social media activations, and in the data and analysis possible within that space. His time at Hawke has been spent refining his understanding of the market – digital or otherwise – to empower his clients to make the biggest difference in their respective categories.

His strength lies in communication; from copywriting, tagline ideation, syntax, and into creatively aligned messaging, he’s primarily interested in embodying a brand voice through carefully crafted language and witty turn of phrase.

To view other Preccelerator U events, visit https://preccelerator.com/events/

Preccelerator Webinar: Pitch Decks That Make an Impact w/ Lisa Tsou

We talk about “the deck” constantly in the startup funding process, but what really is a deck, and why is it such a key piece of the fundraising process? Most importantly, what really makes a powerful and effective deck that can really deliver an impact with investors?

In this workshop, we’ll be covering both the basics (“What is a deck?”, “When is it used?”. “What goes into a deck?”) and the deeper questions of what investors are really thinking about as they skim the decks they receive and what separates the decks that make the cut with investors from the ones that that get a quick dispatch into the “No” pile.

Topics that will be covered include:

• The essentials: What is a deck? When is it used? What goes into a deck?,

• How investors think about decks, and what they expect from a deck,

• The structure of a successful deck, and the fundamental issues that a deck needs to address,

• Common mistakes startups make in their decks, and

• What are the keys to a successful deck that most startups miss.

Tuesday, December 8th, 2020
12:00PM – 1:30PM

Presented by:

Lisa Tsou, founder of The Winning Pitch

About Lisa:

Lisa Tsou is the founder of The Winning Pitch, a private consulting practice which advises startup companies on growth strategy and funding so they can reach the next level.

She is passionate about empowering entrepreneurs with the tools to raise the money they need and grow so they can realize their dreams!

Besides working with private clients, Lisa serves as a board member and judge at Women Founders Network (WFN), as well as running the coaching program at WFN. Since 2013, Women Founders Network alumnae have raised over $100 million.

Lisa also serves as a mentor at accelerator programs including Techstars Los Angeles and the SAM Preccelerator, and as a coach to conferences including Allbright’s Pitch Day with HSBC and Salesforce’s Dreampitch events, preparing founders to pitch to an all-star panels of investors, including Mark Cuban, Chris Sacca and will.i.am.

Lisa also speaks regularly on issues related to startups, tech and women in business. She has been a featured speaker at events including Talk Tech at UC Irvine, The West Hollywood Women’s Leadership Conference, The SoGal Summit, The USC Graduate Women in Business Summit, The Recurring Revenue Conference and Bruin Entrepreneurs, and has been featured in The Huffington Post, Business Rockstars, Women 2.0, the Standing Out podcast, GenHERation and StartupNation.

Lisa is a graduate of Stanford University and Columbia University School of Law and received her MBA from the Marshall School of Business at USC with Beta Gamma Sigma honors. She is a member of both the New York State and California bars.

SA&M Preccelerator® Program Announces Investment In Bevz

LOS ANGELES, October 27, 2020 (Newswire.com) – Preccelerator® Program, a Santa Monica, California-based early-stage startup accelerator, announced today it has invested in Bevz. Bevz is a convenience store delivered to your door concept, offering everything you can find at a liquor store, delivered in 45 minutes or less. Bevz offers easy-to-use software designed for non-technical store owners, plus the simplest user experience for consumers, that bring stores, brands, and distributors into the eCommerce world together.

“Bevz was built by retailers, for retailers,” said Victor Grayr, Founder & CEO of Bevz. “We focus relentlessly on retailers, giving them the technology, support, and marketing to better connect with their customers and deliver thousands of different products from their store. With Bevz, local liquor stores can stay relevant and compete against big box chains, while offering consumers the next level of convenience.”

Bevz covers everywhere from Santa Barbara down to San Clemente, and Pasadena to Palm Springs, and will soon expand to San Diego and the Bay area, eventually going national. With more than 30 years of experience in alcohol sales and convenience store operations, coupled with innovative technology, Bevz has already seen strong traction and created unique partnerships with retailers, suppliers (ranging from small companies like El Silencio to large companies like Anheuser-Busch), and wholesalers (like Southern Glazer’s Wine & Spirits and Young’s market).

“Bevz is truly a disruptive technology for independently owned convenience and liquor stores; we are very excited that Bevz will help an outdated industry come into the 21st Century of e-commerce,” said Len Lanzi, Managing Director of the Preccelerator® Program.

About the Preccelerator® Program.
Founded in 2012, the Preccelerator® is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides initial capital, interim office space, sophisticated legal services, education, networking, mentorship and $500,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 100 active strategic mentors providing free office hours and discounted services, and provides over 75-plus educational workshops and networking events each year. The Program expanded in 2017 to accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, and expanded benefits, including cash investment, to accepted companies.

About Stubbs Alderton & Markiles, LLP
Stubbs Alderton & Markiles, LLP is a Southern California-based business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property and business litigation practice groups focusing on the representation of, among others, venture-backed emerging growth companies, middle-market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective.

Contact:
Heidi Hubbeling
Chief Marketing Officer,
Stubbs Alderton & Markiles, LLP
hhubbeling@stubbsalderton.com
310-746-9803

Preccelerator® U Presents: Networking for Capital with Len Lanzi

On October 27, 2020 from 12:00-1:30 pm, Preccelerator® U Presents: “Networking for Capital” with Len Lanzi, Managing Director of the Preccelerator® Program

“Networking for Capital”

This session will focus on techniques and ways to network in the VC and Angel Community. We will interact and share best practices on business development and promoting your start-up.

We will explore the different natural networks we have individually and build a personal action plan for you to use to build your network.

Tuesday, October 27, 2020

12:00-1:30 pm

Zoom Seminar

About Len Lanzi

LEN LANZI, Managing Director, Preccelerator® Program

Leonard M. Lanzi has over 30 years of organization management and fund development experience. He has been serving as the Executive Director of the Los Angeles Venture Association since 2007. In his capacity at LAVA, Len works with the LAVA board of directors to direct the strategic plan and organize educational and informational programs within the venture funded startup ecosystem in the greater Los Angeles region.

Len brings a well-rounded knowledge from such diverse human service organizations as the Community Kitchen of Santa Barbara, Court Appointed Special Advocates, Junior Achievement of Southern California and the Boy Scouts of America.

Leonard graduated from the University of Rochester with a bachelor’s degree in psychology. He has professional certification from Pepperdine University on Private Capital Markets. He is an active member of the Rotary Club of Santa Monica where he served on its Board of Directors as VP Programs. Leonard also serves as Board Chair for Meals on Wheels West, as a director for Rotarians for Family Health and AIDS Prevention, Board Treasurer for the Santa Monica Chamber of Commerce and the Board of Governors for StartOut, a nationwide entrepreneurial organization for the LGBT community.

Preccelerator® U Presents: “Planning for Success: What Entrepreneurs Need to Know About Intellectual Property” Featuring SA&M Partner Kevin D. Debré

On September 22, 2020 from 12:00-1:30 pm, Preccelerator® U Presents: “Planning for Success: What Entrepreneurs Need to Know About Intellectual Property” featuring SA&M Partner Kevin D. Debré

“IP can be complex and confusing; now, I am able to make smart decisions to protect my IP and maximize its value!” – this is the reaction of many who have attended Kevin’s past presentations. Kevin DeBré, Chair of the Intellectual Property and Technology Transactions practice at Stubbs Alderton & Markiles, LLP is conducting a unique one-hour workshop geared specifically for entrepreneurs on Intellectual Property Protection, Planning and Profit.

Key topics will include:

• How to build a solid IP foundation on a startup budget

• Common mistakes entrepreneurs make and how to avoid them

• How to respond to tough questions about IP protection from potential investors

This workshop will change the way you think about IP.

Tuesday, September 22, 2020

12:00-1:30 pm

Zoom Seminar

About Kevin D. Debré

Kevin D. Debré is the chair of the Intellectual Property & Technology Transactions Practice Group at Stubbs Alderton & Markiles, LLP. As a business lawyer, Kevin structures and negotiates technology commercialization deals and IP license agreements. As an intellectual property lawyer (and a registered patent attorney), Kevin designs and helps clients implement effective strategies for aligning intellectual property protection efforts with a company’s business objectives. Entrepreneurs and innovators rely on Kevin for guidance when using intellectual property to build their businesses. Kevin has been a “tech lawyer” since the mid-90’s when he was an attorney for a top Silicon Valley law firm and handled technology deals for “startups” such as Cisco Systems, Broadcom and GeoCities. Today, Kevin represents companies of all sizes – from pre-formation to middle market – and a broad spectrum of industries – from AI to VR. Kevin was named 2020 Attorney of the Year for Los Angeles in the area of Technology Law by U.S. News & World Report and Best Lawyers. Kevin received his J.D. from Hastings College of the Law and his B.S. degree from the University of California, Davis.

Register here for Preccelerator® U “Planning for Success: What Entrepreneurs Need to Know About Intellectual Property” featuring Partner Kevin D. Debré on September 22, 2020!

Preccelerator Demo Day + Fireside Chat with Jason Nazar of Comparably

Clear your calendar – It’s going down!

The Preccelerator ® Program Virtual Demo Day kicks off on September 24th @ 3:30 pm, and you’re invited to take part in the festivities.

Preccelerator cohort companies are early stage, and we work hand in hand with them throughout their term to know their market and users, foster their leadership skills, build and test their product, avoid legal pitfalls, ensure the defensibility of their products, acquire users and partnerships and prepare them for the fundraising process. Now it’s time to showcase their efforts.

Following the pitches, we will hear from Jason Nazar and learn more about his founder journey, his advice to fellow startup founders and his outlook on the market. Moderated by our own Scott Alderton.

Company Line-Up

BlockForms is a platform built for Employee Benefit Insurance Brokers to transform the process of managing multiple insurance provider applications for their clients. BlockForms delivers an intuitive, reliable product that improves client engagement and employee performance by streamlining data collection and forms management. The encrypted, cloud-based application allows service teams to invite clients to complete simplified forms, automatically map responses to multiple insurance provider forms, edit forms, obtain electronic signatures, and send fully executed forms to insurance providers in one secure application. Simply put, BlockForms makes it fast and easy to sign-up customers, collect client data, and apply for coverage across multiple insurance providers.

Visit https://blockforms.co/

As people become more passionate about a hobby or activity, the related items they want become more customized, expensive, or harder to find. Auxxit is an innovative mobile marketplace platform that brings together communities of like-minded people and provides them with peer-to-peer commerce tools that make it easier and more fun to discuss, buy, and sell their passion-based items. Our solution provides hobbyists with easier access to reasonably priced goods and quick cash to make upgraded purchases.

Visit https://www.auxxit.com/

UNOMI is a SaaS for animators and video game developers. UNOMI leverages advanced, patent-pending voice recognition and motion capture technology that automates a lot of the most time-consuming aspects of animation production. Our voice recognition software understands human speech in multiple languages. This allows animators to easily create the speech of multiple 2D and 3D animated characters and for some, UNOMI gives them the ability to create content on a daily basis. UNOMI’s motion capture software will give content creators the ability to easily track human movement within their home or studio, which will eliminate the need to rent expensive motion capture studio space and equipment. Large-scale animation studios will be able to drastically reduce costs allowing them to create more content in a significantly shorter amount of time. UNOMI will also be releasing an Augmented Reality and VR, 3D object plugin for Adobe software which will allow users to easily implement and animate 3D objects quickly and easily. Each UNOMI software will be intuitive, which will eliminate a learning curve for most users.

Visit www.getunomi.com

Breakthru microbreaks are restorative and self-paced, yet fast, flexible, and on-demand. They help people context shift, focus, and create, replacing former office rituals like midday walks to combat sedentary behavior. It’s proven that small moments of movement throughout the day have measurable well-being impact.Breakthru is a solution that has been in development for three years, with 2.5 million of research dollars coming from strategic partners. Its roll out is designed as not just an individual betterment tool but focused on the well-being of the group. At its core is the belief that people adopt healthier habits and thrive with support and accountability to a community. To encourage remote collaboration, Breakthru is designed to be shared in a meeting or given as a gift by a friend, colleague, or trusted leader within an organization. People take better care of themselves when they take care of each other, and we’re proud that we have a product that is useful to enterprise and employees today, as they navigate a new work landscape.

Keynote Speaker

Jason Nazar, Co-Founder & CEO, Comparably

Jason Lawrence Nazar is an active tech entrepreneur, investor, and writer. Jason is the Co-founder and CEO of Comparably, the online platform to understand compensation and culture. He was the co-founder and CEO of Docstoc (Acquired by INTUIT), the premier content site to start, grow and manage small businesses. Docstoc hosts the best quality and widest selection of professional documents and resources including articles, videos, & productivity tools to make every small business better. Docstoc has over 50 million registered users.

Jason is also the creator and host of Startups Uncensored, the longest running and most widely attended technology gathering in southern California, which regularly brings together thousands of entrepreneurs, techies and investors.

Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities. Jason was named one of the “Most Admired CEOs in Los Angeles” by the LA Business Journal. He’s also a popular and regular writer on Forbes, WSJ, and BusinessInsider.

Heidi Hubbeling Featured on Women Founders Network “An Insider’s Guide to Perfecting Your Investor Pitch”

While it seems that your fundraising journey may have been turned upside down because of COVID-19’s effects on the economy, rest assured there are still funders who are weathering the storm and actively looking for new deals. Although markets may change with the current economic circumstances, the process of fundraising and the criteria for creating a perfect pitch remains the same. Investors will be looking even more diligently into your specific market, competition, team domain expertise and the metrics of your company. At the Stubbs Alderton & Markiles, LLP Preccelerator®, a Los Angeles based accelerator program for early-stage companies, we have a strong emphasis on fundraising technique and strategy. Audrey Delaney of StarMetrics, one of our recent cohort company founders, provides a window into what has made her fundraising journey successful. I’ll follow up with insights on how to apply her advice to your own investor pitch.

Heidi: How important is the role of “storytelling” in your pitch?

Audrey: “Storytelling is the most important part of the pitch. Interestingly, I’ve found that it’s even more important to investors who aren’t too familiar with your product or industry – for them, it’s even more important that the story be clear and pretty simple. What is a problem or change that’s happening in the industry/sector now, what is your “a-ha” insight that gives you a window into the future of that problem? For me, the more I could get my pitch down to a few short sentences, the bigger the potential people can see in it.”

Investors hear or see hundreds, if not thousands of pitches per year, and a strong founder story about the pathos of your idea can set you apart from the noise, showcasing the “Why You,” the “Why Now” and “Why This” of your company without loads of data – but with a memorable narrative. The data is very important but comes later in a pitch. Ultimately, they are investing in “you.”

Heidi: When you started attending investor meetings to pitch your company, what was the one consistent piece of information you were asked most about?

Audrey: “For my product specifically, the most consistent question came around TAM (Total Addressable Market). Many VCs and investors feel that entertainment is a difficult market, and too small of a TAM. I have had to make a clear story/ path for how my product can reach $100mil, and how the TAM is large enough to support that.”

While a large market by itself will not sell your product, if you are looking to be a venture-funded company, you will need to be addressing a market of hundreds of millions or $1B minimum. If your market is smaller, that’s totally okay – you can be a very lucrative small business, rather than a venture fundable business. I hear a lot that “we are taking a small sliver of a huge pie” or “we are going to get 2% of an enormous market,” but that’s not helpful to investors when fundraising — especially if not all of that market is relevant to your product or service.

It’s best to take a bottom-up approach in calculating your market. Show investors by your analysis that you have a great understanding of the market dynamics, the customer’s buying behavior, and what’s going to motivate a purchaser to adopt your product. Estimate potential sales in order to determine a total sales figure. Where will your products be sold? What are the sales of comparable products? How much of those current sales can your company steal from competitors?

Other information to have perfected in your pitch includes:

Competitive Analysis – Never say “I have no competitors.” If there are no competitors – there is no market for your business. Define your competitors’ strengths and weaknesses compared to your company’s and where there are opportunities for your idea to flourish.
Revenue Model – How will you make money? Investors need to see a clear path to a return on their investment. Find recurring revenue. Don’t rely solely on data-driven revenue or ads. Make sure whatever the path to revenue – you showcase it clearly in your pitch.
Use of Proceeds and Needs – Make sure that you ask for enough funding to give you 18 months of runway (12 for performance, 6 for cushion while you fundraise again). Have your cost analysis completed to show to investors if they ask. Investors want to know what their funds will be used for (i.e. marketing, tech development, team growth), but also why you need THEM specifically. How can they be a resource to you on an advisory level or what partnerships and introductions can they make for you?

Heidi: How did your presentation style change from your very first pitch until today? Did you have to overcome any performance fears or challenges?

Audrey: “For me, I don’t have any real fears about speaking in public. But I have to work on making sure I come across as excited and enthusiastic, way more so than is my natural default mode – I’m pretty low key and analytical by nature. So for me, I have to put myself back into the mindset of when I first thought of the idea, and how exciting and game-changing that is – and then convey that.”

The bottom line is that you need to be confident and convey passion about your idea. If you are not comfortable as a public speaker – practice in front of people until you are. One of the benefits of joining an accelerator like the Preccelerator, programs like Women Founders Network’s Fast Pitch, or participating in one-off pitch events – is that you gain all of the necessary training to become comfortable and confident with your pitch. Many VCs would be happy to also give you valuable feedback on both your pitch deck and pitch presentation that you can utilize when you go to fundraise. If you have warm intros to willing investors in your network – don’t be afraid to ask!”

Heidi: Finally, what is one piece of advice that you would give a founder just starting out on their fundraising journey?

Audrey: “I knew that I was an expert in my product and industry, but not in the landscape of fundraising, VCs and so on. I think the best thing I did is to always be seeking and listening to those people with the experience you don’t have. For me, I needed to get expert insight on fundraising and how to grow – and so that was listening to mentors like SAM Preccelerator, angel investors, VCs, and other founders who had been through the process. There’s so much to figure out as a first-time founder, but there are a lot of people out there who know the path. And especially – if a few people are giving you the same piece of advice, it’s probably worth taking!”

Never stop learning. Surround yourself with individuals who have the experience and expertise that can take you and your company to the next level. Be coachable and heed guidance – but don’t bend like a reed in the wind with every different piece of advice. Be confident in your domain expertise and ability to build your idea!

To read the full article “An Insider’s Guide to Perfecting Your Investor Pitch” on WFN visit here.

Heidi Hubbeling Leach

About the Author

HEIDI HUBBELING LEACH is the Chief Marketing Officer at Stubbs Alderton & Markiles, LLP. Throughout her 12-year career with SA&M, Heidi has been a consummate team player with the firm’s continued growth. Heidi’s experience in professional services marketing, relationship building, business development strategy and entrepreneurship has aided her in leading the Preccelerator Program, an accelerator program for early-stage startup companies housed out of the Santa Monica offices of Stubbs Alderton & Markiles.

While this program began as a marketing initiative for the firm, it has grown into a venture-backed accelerator over the past 7 years and has demonstrated the dedication that the firm has for startups in the LA ecosystem. As COO of the Preccelerator, Heidi sourced and provided due diligence for hundreds of applicants, developed the Program curriculum, a formal mentorship program with over 100 active mentors, and built a Partner Program with various strategic corporate partners. Utilizing her network and fundraising expertise, Heidi continues to provide investment strategy and introductions to capital for both Preccelerator cohort companies and SA&M clients.

Preccelerator Webinar: Managing your Talent w/ Peter Deragon

Hiring the right talent for your company is just as crucial as having a great product. A team of talented and hardworking people not only aid the founders in taking their mission of building a successful company forward, but also helps build the right culture for a company. This workshop will explore the first things first in building your Startup Team and managing your talent.

If you did not have a chance to attend this workshop on managing your talent with peter Deragon, the entire webinar can be found here.

To view our other webinar events, please visit our events page.

Peter Deragon
Managing Director
Global Sector Leader, Logistics Services
Global Sector Leader Capital Markets & Investment Banking

In his current role as Managing Director and Global Sector Leader at Stanton Chase’s Los Angeles office, Pete is active in North America leadership roles: in the Supply Chain, Logistics, & Transportation Group, which includes Aerospace and Aviation, the CFO Practice Group, and in Financial Services, where he started his career. Pete leads a diverse team of search consultants with senior-level experience in executive search for media, entertainment and television, technology, industrial, consumer products, not-for-profit, and life sciences & healthcare. Complementary to executive search, our offices provide high-level executive assessments and data-rich compensation reports for our clients.

Pete has 30-plus years of experience as a trusted adviser and manager in business-to-business environments. Based on a career begun in financial services that evolved into institutional sales and then executive search, Pete has called on hundreds of companies and organizations throughout the West. He has called many cities in California “home base,” namely San Francisco, San Luis Obispo, and Los Angeles. Now leading Stanton Chase’s Executive Search initiatives in California, our team serves public and private companies and public agency organizations across nine industry groups.

Our global collaboration ensures that our clients benefit from broad marketplace and domain knowledge, subject matter expertise, and vital executive connections. We apply proven processes to complete challenging executive search assignments. Pete has completed hundreds of senior assignments, and his technical expertise, solid support team, and high energy result in expeditious hires and repeat business.

Pete grew up in Southern California and earned a degree in political science from the University of California, Santa Barbara. When he is not pounding on a keyboard, meeting with his team, or interviewing, he can often be found racing motorcycles on one of California’s many local tracks.

To check out other events from the Preccelerator visit here.

Preccelerator Webinar: New Rules in Pricing w/ Per Sjofors

This presentation will cover the following topics and include several exercises to help you in your quest to price your services or products “right”.

• Why pricing has the highest leverage on profits.

• How we humans make our buying decisions, and how the seller can increasing customers’ willingness to pay.

• How to measure the customer perceived value of a product or service, and to translate it at the right price.

• How the seller can influence the buyer’s willingness to pay and buy, leading to higher sales at higher prices.

• How the current pandemic may have altered the decision landscape and how that may influence how companies market, sell. and price their product or service.

• The presentation is built on case studies and not theories.

Attendees will learn tips and techniques that can be implemented already the same day, and that drives higher sales volume at higher prices .

If you did not have a chance to attend this workshop on new rules for pricing with per Sjofors, the entire webinar can be found here.

To view our other webinar events, please visit our events page.

Per Sjofors, Founder of Atenga Insights.

Pricing has always been an interest-area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiments. Some of these worked spectacularly well, some did not work at all. As a result, Per founded Atenga out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise, with books about pricing. Consequently, he set out to make pricing practical and actionable. “Pricing for business people.” Since then, he has been at the forefront as a thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits.

Per appears regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc. Magazine, The Street, Industry Week, Business Insider, and the Financial Times.

To check out other events from the Preccelerator visit here.