Category Archives: Mentor Spotlight

Understanding the Relationship Between Marketing and Sales

We hear it all the time. We meet with a prospective client and we ask our most important question, “What are your marketing goals?” to which she responds, “Sales.”

Increasing sales is a great goal, but it isn’t a marketing goal. Marketing brings bodies to the store, but it can’t guarantee a purchase. To be frank, any marketing agency that promises an increase in sales is making false promises.

In recent years, the trend has been to synergize marketing and sales, to bring the two departments closer together. And it’s a good idea. They’re meant for one another, but the marriage between the two has caused confusion about their critical differences.

The differences between sales and marketing

 

To illustrate the point, let’s look at a timeless institution: the lemonade stand. You can’t sell lemonade if no one knows to come to your yard. And you definitely shouldn’t tell people to come to your yard if you have a poor product or service pitch. You can’t have sales without marketing, and you shouldn’t have marketing without a product or service to sell.

Although the metaphor gives you a general idea, the differences between the two strategies are a little more nuanced than that. You also have to take into account the type of relationship you have with your audience, time spent per customer, communication channels and how to handle your audience’s needs.

Audience Relationship

 

Sales is transactional. Marketing is relational. In sales, you provide a product or service and a customer provides compensation. Two dollars gets you one cup of lemonade. Sure, there’s also an exchange in marketing (you provide a value proposition and a customer provides their attention) but it’s more about the relationship. The sale is professional, and the marketing is friendly. The sale satisfies self-interest, and the marketing satisfies mutual interest. You get to know the customer through research, social media management, email marketing, etc., and the customer provides valuable data. Ideally, that data answers the tough questions, such as, “Who is our target?” and, “How and when do they want to hear about us?”

If you’re trying to sell lemonade in a neighborhood of tea aficionados, you won’t be very successful. And if you aren’t aware that your customers prefer low sugar, you may have to process a lot of refund requests for super-sweet lemonade. The answers from your marketing efforts then inform future decisions about how to get to know the customer even better. It’s a symbiosis.

Time Spent

 

Sales is short term. Marketing is long term. A sales team sets its sights on the short term, completing a series of one-off transactions with customers who are ready to take action. That doesn’t mean it’s easy—it simply means it isn’t as time-intensive. Marketing is a long game. Over time, a marketing team has to generate awareness, interest and, ultimately, loyalty. How long does it take? An SDL survey found that it takes two years for a brand to truly capture a customer’s trust. This means it could theoretically take up to two years’ of marketing efforts to convert a consumer to a customer. Building a relationship takes time. There are a lot of lemonades out there, so why would consumers choose you right out the gate?

Communication Channels

 

Sales is one-to-one. Marketing is one-to-many. Marketing is becoming more and more personalized, especially in start-ups and small businesses, but it’s still ultimately a one-to-many effort. Take a look at the marketing funnel. Marketers cast a wide net to generate awareness. As a lemonade entrepreneur, you’d put up posters in the neighborhood and sample your lemonade at community events. Of those who become aware of the brand, 1-2% will develop interest. From there, 1-2% of those consumers develop desire, and then another 1-2% of those consumers take action. Marketing communicates to the many in order to generate individual leads. It’s then up to the sales team to convert the leads to loyal customers in one-on-one interactions.

Audience Needs

 

Sales satisfies needs. Marketing identifies and nurtures needs. Salespeople interact with each customer to provide the lemonade, whereas marketers tell the right person that she’s thirsty—and that their company has the tastiest solution. It’s a marketer’s duty to discover the correct audiences and then to find out what they want, when they want it and how. Then the marketer executes messaging across multiple channels that answers the consumer’s questions and nurtures their need for their product or service. Basically, a marketer brings in the parched masses so a salesperson can quench their thirst.

How to choose your marketing goals

 

Sales can be a result of effective marketing, but the two aren’t married. Each has its own job and goal. Marketers can bring thirsty customers to the lemonade stand, but it’s up to the sales team to facilitate the transaction. All the marketing in the world won’t bring your business success if there are irredeemable issues with the sales process—or with your lemonade.

Besides, lead generation isn’t even the only possible marketing goal. Goals vary by business and can include building brand awareness, increasing brand engagement, establishing thought leadership or expanding into new markets. There are plenty of great answers to the question, “What are your marketing goals?” but “sales” isn’t one of them.

Once you understand the relationship between sales and marketing, you can set SMART goals for each one and create greater synergy between the two.

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Laurel MintzLAUREL MINTZ

Founder & CEO
Elevate My Brand
laurel@elevatemybrand.comLinkedIn|Twitter|Website

*Digital marketing, marketing strategy, business development, social media marketing

With a background and education in business and law from Rutgers University, and a passion for food, wine and lifestyle brands, Laurel’s expertise in marketing has been built and solidified through her work with prestigious restaurateurs and major brands across the nation.

Laurel established her influence as a creative marketing expert in the city of Brotherly Love. She was responsible for the production and promotion of high-profile, buzz-generating special events for Le Bec Fin, Philadelphia’s only restaurant with five stars from Mobil and a three-star Michelin rated restaurant. She developed Public House Restaurant Group’s flagship restaurant and managed the execution of their national marketing campaign strategy.

Upon returning to her native Los Angeles, Laurel took on the role of Executive Vice President and In-House Counsel for Bassett, and subsequently began consulting for beauty, food, beverage and consumer brands. Inspired by the success she found bringing her fresh approach to marketing to a wider group of clients, she founded Elevate My Brand in 2009. She now sits on the board of directors for the American Heart Association, the Fender Music Foundation, One With The Water, Ten X, and the British American Business Counsel. Laurel is also on the Social Committee for the Network of Executive Women, a Recipient of the Los Angeles Business Journal Women Making A Difference Award 2014, Keynote speaker for the Women and Business Enterprise Conference 2014, and runs her own exclusive networking group, ”The Taste Salon.” She is regularly featured in Inc. Magazine, where she has her own column, “On Brand.”

Laurel lives in Los Angeles, California, where she steers our digital marketing and event planning efforts.

How a Company Not Using PR Consultants Can Best Handle Its Own Public Relations

Public RelationsIn strategizing effective communications, what you say is as important as what you don’t say. The message must be strategically planned to achieve the purpose you desire, to target the markets you want to saturate. What you communicate is the most important. Your approach is more valuable than your contacts in achieving positive results.

Once you have made a commitment to an ongoing public relations campaign, compile a list of all the techniques available and avenues open to your type of business. Then prioritize them. They may include:

  1. Active participation in trade associations, Chambers of Commerce, or other business organizations;
  2. Exhibition at conventions and trade shows;
  3. Speaking engagements;
  4. Sponsorship of major events or planning your own;
  5. Press conferences and press previews;
  6. Placement of by-lined articles in key publications;
  7. Preparation of new product and/or personnel releases for trade publications;
  8. Capitalizing on a trend or newsworthy occurrence (or creating one) to target major business or general-interest magazines as well as major metropolitan daily and local weekly suburban newspapers, and radio and television news and talk shows;
  9. Submitting PSAs to radio and television to garner “free” air time;
  10. Design and implementation of a financial and investor relations program;
  11. Development of a direct mail campaign and other collateral (brochures, etc.) materials;
  12. Having and maintaining a website;
  13. Social media campaign; and
  14. Government relations, i.e. lobbying.

Keep all of these avenues in mind as you contemplate and prioritize the possibilities. And, to borrow a phrase from one motivational speaker, “plan your work, then work your plan.”

Now that you’ve determined what you are going to do, who is going to do it?

Some of the most effective early-stage public relations campaigns I’m aware of have been handled by the president’s assistant or secretary. He or she is someone who knows the company, its customers and goals and has regular access to you. And, if that person is also articulate and writes well, it is logical for some public relations activities to be added to his or her job description. In fact, this may be the only way a new business can afford a public relations effort early on. However, it is important to realize that with limited staff available only part time for communications tasks, the targeted outlets and the anticipated outcome must be minimized. Implementing a public relations campaign requires an extraordinary amount of time. Gear your expectations accordingly. And, in a situation such as the above, prioritization is particularly critical. Then too, assuming your assistant or secretary has no professional public relations background, he or she will need to acquire some media “savvy.” This includes:

  1. Developing a broad-based knowledge of business hot topics;
  2. Framing a story in terms of the trend it represents;
  3. Understanding both the targeted outlet and your market;
  4. Knowing how to pitch the piece in several different ways;
  5. Offering exclusives;
    6. Being aware of conflicts;
  6. Persevering, even after several rejections, while accepting “no” gracefully;
  7. Providing other story resources;
  8. Following AP style and double-checking facts, phone numbers, etc;
  9. Knowing what is and what is not generally accepted practice;
  10. Following through on commitments in a timely fashion; and
  11. Establishing a reputation for credibility and honesty and much more.

The next step is to add an experienced full-time public relations staff person or persons, retain an outside agency, or both.

A number of factors should be considered in the equation. Here are several possible scenarios:

  1. If trade publications are the only media important to you, one professional who has specialized in your industry and knows the editors are your best bet. Then too, his or her specialized knowledge will be useful in writing brochures, collateral material, and other content, etc.
  2. If penetrating one marketplace is critical to your success, whether it be the hospitality industry, the entrepreneur, etc. who has the proven expertise to do the job? This could be an individual or an agency.
  3. If a mix of trade and general-interest publications plus financial public relations and investor relations is required, is there any singular person who can provide the diverse support you need? And, if so, can you afford him or her?

About the Author
Devon Blaine is experienced in all facets of the communications industry. Formerly an actress, model, and stunt driver, she founded the agency in 1975. Besides designing communications campaigns that help businesses maximize their success, she has long been active in numerous entrepreneurial organizations, thus earning a reputation as “the entrepreneur’s entrepreneur.” She has incorporated the knowledge gained from these ventures into the philosophy of The Blaine Group. The agency has an award-winning track record in serving the public relations needs of fast-track emerging-growth companies and major corporations alike.

She was three times president of the Los Angeles Venture Association (LAVA), a founding board member and a past president of the Los Angeles chapter of (NAWBO) National Association of Women Business Owners. Devon also serves as a mentor for the Stubbs Alderton & Markiles Precelerator, the South Bay Entrepreneurial Center, and the Innovation Incubator at Cal State University Dominguez Hills.

About The Blaine Group, Inc.
The Blaine Group specializes in developing and implementing public relations campaigns and marketing strategies as comprehensive communications campaigns or as stand-alone entities.  The firm represents many authors and fast-track, emerging-growth companies.  It also handles investor relations and financial public relations activities for its publicly-traded clients.  The Blaine Group is located at 8665 Wilshire Blvd., Suite #301, Beverly Hills, CA 90211.  The telephone number is 310.360.1499 Visit www.blainegroupinc.com.

Fundamentals of a Winning Business Model

At the core of every successful company is a strong business model.

Your business model is the blueprint for how your business will make money (or not). But for many companies starting out, not enough time or effort is put into identifying the right business model for their business.

This can turn out to be a very costly mistake.

In a study by CB Insights on the top reasons why startups fail, a top ten reason (coming in at #7) is going to market with a product without a business model.

It doesn’t have to be this way.

Designing the right business model for your company, product and goals are very much in your control. From our experience working with fast-growing startups to global corporations, we cover core elements to building a successful business model.

To read the full article on HelloAdvisr, visit here.

EDWARD LEE
Founder & CEO
HelloAdvisr

Ed Lee is a pricing and go-to-market specialist and trusted adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth strategies.

Ed specializes in international and national marketing and pricing strategies, discount optimization, and salesforce management across retail/ecommerce, marketplace and platform businesses. Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing.

Ed is regularly invited to speak on pricing strategy at leading universities and institutions including the University of Southern California (USC), UC San Diego and General Assembly as well as startup/tech organizations such as LA Cleantech Incubator (LACI) and Wayra (London, UK). Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.

Three Ways to Know When Your Team Needs Sales Training

There are three common situations I run into that prompt businesses to look into sales training. Sometimes they may have tried to solve any one of these, for years, before having an awakening that professional training could be a solution.

1. Everyone is not using the same system.
2. Your company is not meeting its revenue goals.
3. You are having a lot of turnover.

If any of these challenges sound familiar, then sales training may be a solution for you. Using a proven sales system can have a dramatic effect on your company’s future, its revenue stream, and the overall cohesiveness and longevity of your sales team.

To read the full article, visit here.

Carrie Pobre

Carrie Lauby is an LA-based sales expert with over 25 years growing B2B2C SaaS companies in digital marketing and streaming media. Carrie and her team deliver customized solutions looking at all levels of the sales funnel including outside teams, inside SDR’s, client retention and online lead conversion. She is a regular speaker on sales and customer service with engagements that include EO, The Channel Company, AA-ISP and ASTA Global Convention.

Sandler Training is the largest sales consulting organization with over 250 training centers worldwide. Sandler utilizes distinctive, non-traditional sales and management methodologies, supported by continual reinforcement through ongoing training and individual coaching sessions. Sandler representatives work with all sizes of companies from startups to larger corporations which include LinkedIn, AT&T, Oracle, Accenture, American Express, Prudential and Salesforce.

If you have a question, a concern or a challenge relating to your sales, customer service, or revenue growth, please reach out to Carrie Lauby at BOOST Performance Sandler Training Los Angeles: Boostperformance@sandler.com.

 

How To Do Your Own PR: For Entrepreneurial Companies

How many of you watch television news daily? Listen to news radio as you commute? Read your local daily newspaper? Or the Wall Street Journal?

Have you ever wondered how the stories on people and companies got there? About 75 percent are planted by public relations people. That’s public relations at work, getting companies such as yours exposure by strategically designing what you have to talk about in either a newsworthy or public service fashion. In fact, at The Blaine Group, we often say that nearly everyone can become famous overnight.

Keep this in mind as you contemplate and prioritize the possibilities. And, to borrow a phrase from one motivational speaker, “plan your work, then work your plan.”

Now that you’ve determined what you are going to do, who is going to do it?

Some of the most effective early-stage public relations campaigns have been handled by the president’s assistant. He or she is someone who knows the company, its customers and goals and has regular access to you. And, if that person is also articulate and writes well, it is logical for some public relations activities to be added to his or her job description. In fact, this may be the only way a new business can afford a public relations effort early on. However, it is important to realize that with limited staff available only part-time for communications tasks, the targeted outlets and anticipated outcome must be minimized.

Implementing a public relations campaign requires an extraordinary amount of time. Gear your expectations accordingly. And, in a situation such as the above, prioritization is particularly critical.

Then too, assuming the president’s assistant has no professional public relations background, he or she will need to acquire some media “savvy.” This includes:

  • Developing a broad-based knowledge of business hot topics;
  • Framing a story in terms of the trend it represents;
  • Understanding both the targeted outlet and your market;
  • Knowing how to pitch the piece in several different ways;
  • Offering exclusives;
  • Being aware of conflicts;
  • Persevering, even after several rejections, while accepting “no” gracefully;
  • Following AP style and double-checking facts, phone numbers, etc.;
  • Knowing what is and what is not generally accepted practice;
  • Following through on commitments in a timely fashion; and
  • Establishing a reputation for credibility and honesty.

When your company has expanded and its communications needs are greater than those that can be handled by the president’s assistant on a part-time basis, the next step is to add an experienced full-time public relations staff person or persons, retain an outside agency, or both.

A number of factors should be considered in the equation. Here are several possible scenarios.

  1. If trade publications are the only media important to your company, one professional who has specialized in your industry and knows the editors are your best bet. Then too, his or her specialized knowledge will be useful in writing brochures, collateral materials, and copy, etc.
  2. If penetrating one marketplace is critical to your success, whether it be the hospitality industry, financial services, car dealerships, retail stores, etc., who has the proven expertise to do the job? This could be an individual or an agency.
  3. If a mix of trade and general-interest publications plus financial public relations and investor relations is required, is there any singular person who can provide the diverse support you need? And, if so, can you afford him or her?

The more expansive and sophisticated your communications activities become, the more you’ll benefit from the combined expertise of a number of professionals. Then too, it is at this stage that the campaign truly needs to be managed. Will you feel confident assigning that responsibility to an agency that is off­site, to people you see only periodically? Or, would you prefer to have a solid generalist on staff, someone with whom you can meet whenever you choose, to oversee the agency’s effort? One is not necessarily better than the other. It is truly a matter of personal style and preference.

Should you decide to retain an agency, here are some questions to ask:

  1. Have you ever worked on an account in this field before? (There is both pro and con on this.)
  2. Is our account conflictual with any other account in the agency?
  3. Please provide references we can check.
  4. Who are your clients?
  5. With whom in the agency will we be working? (Sometimes the person who makes the presentation is not the person who will service your account. You must have a rapport with your contact.)
  6. How will you position our product/service?

In accessing the company, look for open and honest answers. Look for distinguished clients, a successful track record, strong creative concepts, a talented staff, energy, enthusiasm, flexibility, and ambition.

Also look at how the agency plans to correlate your public relations and advertising activities. When they are cohesively planned and utilize the same theme, they cross-index and cross-­collateralize and provide maximum visibility for minimal expenditure.

As far as budget appropriation is concerned, agencies work in several ways: an hourly fee, a per-project fee, or a monthly retainer. Ask for a quotation and get several estimates. Plan to spend more on a new product/service launch than on an established one. Do appropriate an amount annually for public relations; stealing from another budget does not serve any area of the company well.

About the Author
Devon Blaine is experienced in all facets of the communications industry. Formerly an actress, model, and stunt driver, she founded the agency in 1975. Besides designing communications campaigns that help businesses maximize their success, she has long been active in numerous entrepreneurial organizations, thus earning a reputation as “the entrepreneur’s entrepreneur.” She has incorporated the knowledge gained from these ventures into the philosophy of The Blaine Group. The agency has an award-winning track record in serving the public relations needs of fast-track emerging-growth companies and major corporations alike.

She was three times president of the Los Angeles Venture Association (LAVA), a founding board member and a past president of the Los Angeles chapter of (NAWBO) National Association of Women Business Owners. Devon also serves as a mentor for the Stubbs Alderton & Markiles Precelerator, the South Bay Entrepreneurial Center, and the Innovation Incubator at Cal State University Dominguez Hills.

About The Blaine Group, Inc.
The Blaine Group specializes in developing and implementing public relations campaigns and marketing strategies as comprehensive communications campaigns or as stand-alone entities.  The firm represents many authors and fast-track, emerging-growth companies.  It also handles investor relations and financial public relations activities for its publicly-traded clients.  The Blaine Group is located at 8665 Wilshire Blvd., Suite #301, Beverly Hills, CA 90211.  The telephone number is 310.360.1499 Visit www.blainegroupinc.com.

 

Preccelerator Mentor Spotlight: Santhosh Devati

santhosh devatiSANTHOSH DEVATI
Founder
Anamika Ventures

———————————————————

Santhosh Devati is a dreamer, problem-solver, serial entrepreneur and a proven leader in the technology industry for past 20+ years. In his professional journey thus far, he has advised and created Business/Data Analytics/Technology Solutions for national brands such as Calvin Klein, Ralph Lauren, Federal Home Loan Bank of Seattle, Allergan and many more. In recent years, he has mentored 200+ business owners, startup, entrepreneurs and professionals to succeed in their pursuit.

What are you passionate about?

I am passionate about being a meaningful catalyst in helping individuals to succeed in the world of entrepreneurship and in realizing their dreams.

What one piece of advice would you give to an early stage startup regarding your area of expertise?

Research, Research, Research!

Defining a target market and focusing on the market opportunity is foundational to moving forward in business. Go in knowing that it will take research, tapping into hard data, and crunching numbers. Seek out experts and potential consumers in order to get to the heart of who your target market is and where there is the most opportunity.

One reason research is so important for entrepreneurs is that you might have an incredible business plan with great marketing and sales strategies, financial forecasts, and operational targets, but without defining the actual market opportunity within your target market, you are wading into unknown territory. That’s dangerous because it means your product or service might not be needed or even wanted.

Do yourself a favor and avoid the black hole of the unknown.

Lest you risk falling into yet another entrepreneurial abyss, take time to identify and communicate what sets you and your service apart from competitors.

What do you like best about mentoring at the Preccelerator?

Access to quality individuals who are driven, willing to learn and passionate to make an impact positively in the marketplace/community. More importantly, VIBE at the Preccelerator.

Mentors

MENTOR PROGRAM

Mentor Spotlight

Sari Kern

Founder/ CEO
S Kern Consulting

Sari is the founder and CEO of S Kern Consulting, a business strategy consulting firm which focuses on using data to drive business decision-making.  Her diversified career as an entrepreneurial and strategic operations executive has touched various industries and markets such as healthcare, health-tech, clinical research, strategic consulting, nursing, leadership, visual arts, scuba diving and poker.  Sari’s experience and approach give her an edge when it comes to discovering and interpreting information to develop comprehensive and evidence-based strategic business plans.

In addition to her consulting experience, Sari has worked on the corporate side of companies of various growth stages and industries, developing strategic corporate plans, financial projection models for boards and investors, and developing and growing new verticals.

What are you passionate about?

The power of data.  And data is not just the abstract information floating in the clouds for big companies to use – it is every bit of information generated by the day-to-day operations of a business.  In the right hands and with the right methods, data can change the world.  It begins with empowering innovative, small, start-up companies to have a deeper understanding of how to measure success and how to curate evidence-based strategies.  And if the ethical, world-changing companies can navigate their way to profitability, they have a chance to compete on the world stage.

What one piece of advice would you give to an early stage startup regarding your area of expertise?

It is not about how much information you collect – it is about the quality.  Always make sure the data you are collecting is relevant to your goals, mission, and vision as a company.  Track it, understand it, and make strategic decisions that are informed by it.  Gut instinct is wonderful, and important, but it works so much better when used to fill in gaps and ambiguity for a data-driven approach.

What do you like best about mentoring at the Preccelerator?

I love helping companies really start to understand their business model.  There are so many big, strategic choices that need to be made in the first few years that define the business. When data is collected and tracked early, the information can really help to lay the foundation for the company as a whole.

MENTORS

Majid Abai
Managing Director
Concepts Rise
*Entrepreneurship, Revenue Growth, Product Innovation
Abai Majid
Rich Abronson
Founder and User Experience Designer
Zero 2 Eleven
*User-experience design, online marketing, product development, business development, fund-raising
Abronson Rich
Dana C. Arnett
Founder, CO
Wicked Bionic
*Marketing Strategy, Website Development, Social Media
Arnett C. Dana
John Arroyo
CTO/Founder
Arroyo Labs, Inc.
*Product Development, Software Development, Outsourced CTO, Technical Strategy, Scaling
Arroyo John
Edmond Banayan
Chairman of LAVA Healthcare
CEO of Chronaly Inc.
*Startup Planning, Organizational Development, Business Development, Market Share, Growth, Governance
Banayan Edmond
Chris Bechtel
Managing Partner, Growth Engine Labs
*Research and strategy, growth marketing, sales acceleration, data science
Bechtel Chris
Barbara Bickham
CTO Consultant
*Technology, monetization, digital/mobile, iOT, VR, AR, AI
Bickham Barbara
Devon Blaine
President / CEO
The Blaine Group, Inc.
*PR, Media, Communications, Fundraising
Blaine Devon
Steve Bradbury
President and Head Coach
Deep Sports
*Business development, strategy, partnerships, revenue optimization, marketing
Bradbury Steve
Mike Bush
Founder
Nomad Communications
*PR, SEO, Content Development, Corp Comms, Internal Comms, Events, Crisis Comms, Message Development, Social Media
Bush Mike
Alexi Calvo
Founder and Entrepreneur Advisor
NuReveal.com
*UX Design, Entrepreneurship, Marketing/E-Commerce, Lean Startup, Strategic Partnerships
Calvo Alexi
Matt Ceran
Co-Founder
565 Media
* Data science, customer acquisition, digital entrepreneurship.
Ceran Matt
Kory Chapelle
Business Development Manager
Early Growth Financial Services
*Finance, accounting, operations, taxes and valuations
Chapelle Kory
Andrew Cheeseman
Founder & CEO
Yourchestra
*Innovation, sales, culture, IT, systems
Cheeseman, Andrew
Michael Corr
CEO and Founder
Duro Labs
*Software development, design, leadership development, project management, manufacturing
Corr Michael
Peter Csathy
Founder, CREATV Media
Preccelerator Board Member
*Branding, Strategic Partnerships, Networking, Fundraising, Business Strategy
Csathy Peter
Lorna De Bono
Immigration Attorney
Haight Law Group, PLC
* Immigration Law, Immigration Issues, Citizenship
De Bono Lorna
Santhosh Devati
Founder/ Investor
Anamika Ventures
Business and Technology Advisory, Entrepreneurship, Investments
Devati Santhosh
David Dorfman
Founder/Executive Director
IDEAS Immersion
*Web Dev, International Business, Marketing Strategy, Project Management
Dorfman David
Michael Dorman
Media Needle
*Digital Marketing, Crowdfunding, Influencer Outreach
Dorman Michael
Ray Edwards
Co-Founder and CEO
PNDULUM
*Strategic marketing, finance, business development, and entrepreneurship.
Edwards, Ray
David Ehrenberg
CEO and Principal
Early Growth Financial Services
*Venture Funding, Debt Financing, M&A, Strategic Planning, Accounting
Ehrenberg David
Eli Eisenberg
Founder and CEO
Straight Line Management
*CFO Consulting, Financial Modeling, Balance Sheets, Pitch Preparation
Eisenberg Eli
Lydia Elle
CEO
Elle Elle, LLC
* Operations Research, Strategy, Acquisition Planning, Price Analysis
Elle Lydia
Travis Falstad
Technology and Marketing Entrepreneur
*Marketing, branding, game, mobile, and VR development
Falstad Travis
Lou Ferrara
Growth Advisor
*Automation, AI, media, video, SEO, social, executive leadership and business planning
Ferrara Lou
Jasmine Foroutan
CEO/ Founder
Pitch Genious Co., LLC
*Pitch Deck Presentations, Fundraising
Foroutan Jasmine
Farida Fotouhi
President
Reality2 LLC
*Marketing, Branding, Creative Services
Fotouhi Farida
Marco Franzoni
CEO & Founder
Disruptive Labs
*User-Experience Design, Product Development, Growth Hacking, Business Strategy, Fundraising
Franzoni Marco
Sue Funkhouser
Management Consultant & Coach
Pinwheel Performance
*Corporate Culture, Team Building, Management Consulting, Leadership
Funkhouser Sue
Mark Gochman
Founder/President
Gochman Law Group, PC
*Content creation, branding & licensing, celebrity endorsements, media distribution, media and entertainment agreements
Gochman Mark
Damian Greco
Managing Partner
Promenade Capital Partners
*M&A Advisory, CFO Consulting, Fundraising
Greco Damian
Jeremy Grodberg
Consulting CTO and Product Manager
Nuru LLC
*Product design, iterative engineering, technology, strategy, tactics.
Grodberg Jeremy
JD Harriman
Partner
Foundation Law Group
* Patent prosecution, Strategic Counseling, Due Diligence Investigations, Pre-Suit Investigations, Intellectual Property Litigation, Intellectual Property Counseling
Harriman JD
Jerome Helton
Partner/Founding Member
Startup TAP
*Executive Recruitment, Team Building, Growth Consultant
Helton Jerome
Kyle Herron
Chief Growth Officer & Co-founder
Sieo
*Team management, growth consulting, web development, branding.
Herron, Kyle
Leslie Huynh
CMO Consultant
*Marketing, User Acquisition, Fundraising, Market Analysis
Huynh Leslie
Jill James
CEO Founder
Sif Industries
* Financial Management, Strategic Planning, Funding
James Jill
Janine Davis
Executive Coach
Evolution
*Executive coaching, culture, leadership training & offsites, integration of culture into operations, pitch coaching
Janine Davis
William Jocson
Entrepreneur & Investor
* Product Development, Business Planning, Finance & Investing
Jocson William
Craig Kaplan
Advisor and Investor
Alyce
*Market strategy, SAS, cloud, recruiting, sales operation, and partnership
Kaplan Craig
Sari Kern
Founder/ CEO
S Kern Consulting
*Consulting, Corporate Planning,
Kern Sari
Chris King
CEO
Consultant for Executive Optimization
*Efficiency, productivity, leadership, accountability, mindset
King Chris
Ronette Kite
Startup CFO Consultant
Accretive Solutions
*CFO Consulting, Digital Media, E-Commerce, Operations
Kite Ronette
Howard Ko
Principal
Morpheus Ventures
*Venture Capital, Fundraising, Operation, Business Strategy, M&A
Ko Howard
Andrey Kudievskiy
Founder & CEO
Distillery
*UI & UX, product strategy, analytics, mobile apps, web development, IoT, DevOps, continued development
Kudievskiy Andrey
Len Lanzi
Executive Director
LA Venture Associaton (LAVA)
*Fundraising, Networking, Venture Capital, Angel Investing
Lanzi Len
Carrie Lauby
CEO
BOOST Performance Sandler
*Sales and market strategy, customer success, recurring revenue consulting
Lauby Carrie
Chris Leach
Marketing Professional/CEO
310 Creative Inc.
*Marketing, marketing automation, design solutions, product development.
Leach Chris
Edward Lee
Founder & CEO
HelloAdvisr
*International and national marketing, pricing strategies, discount optimization, and sales force management.
Lee Edward
Asher Leids
*Strategic partnerships, fundraising, legal, health tech
Leids Asher
Dellaena Maliszewski
Community Development, Senior Manager
SendGrid
*Marketing, product development, growth acquisition, leadership
Maliszewski Dellaena
Ken Malouf
President & Owner
Game Time Strategies, LLC
* Business Management, Strategy
Malouf Ken
Peter Mansfield
Founder/ CMO Consultant
CMO.LA
*CMO Services, Fundraising, Branding, User Acquisition, Strategic Partners
Mansfield Peter
John Gado Marcelin
Head of Business Development
Legion of Creatives
*Corporate Brand Alignment and New Age Mobile Media Marketing Management
Marcelin John Gado
Jon Marcus
Sr. Recruiter
Jon Marcus Talent Acquisition
*Recruitment, software, saas, hardware, tech
Marcus Jon
Frank Mastronuzzi
Founding Partner
Xcelerate Financial LLC
*Finance, Operations, Growth Strategy, Strategic Partnerships
Mastronuzzi Frank
Julie McInroy
Vice President
HUB International Of California Insurance Services, Inc.
*Insurance, liability, cyber, E&O, startups
McInroy Julie
Laurel Mintz
Founder & CEO
Elevate My Brand
*Digital marketing, marketing strategy, business development, social media marketing
Mintz Laurel
Mark Morse
Vice President of Marketing, Product and IP Development
Super7
*Marketing, Management, Presentation Skills, Robotics, VR/AR
Morse Mark
Brett Munster
Principal
Sway Ventures
*Smart enterprise, supply chain & logistics, cyber security & edge computing, consumer experience and blockchain & crypto
Munster Brett
Tim Offutt
Co-Founder and Chief Product Officer
PNDULUM
*Product development, marketing, user experience, business development.
Offutt Tim
Delilah Panio
Founder & CEO
Fortuna... A Funding Framework for Women
* Funding, Investor-Readiness, Business Strategy, Pitch Coaching
Panio, Delilah
Christine Perakis
Business Growth Strategist
Best-Selling Author, "Entrepreneur's Essential Roadmap"
*Bus Growth Strategies, Financial Opp Analysis, Ops, Core Ideology
Perakis Christine
Stuart Richman
CTO, CPO
klasify
*IT, business strategy, business development, customer service, sales and marketing
Richman Stuart
Salar Salahshoor
Founder & CEO
TurnClick
*Product development, marketing, user experience, sales acceleration, fundraising
Salahshoor Salar
Carlos Sapene
Founder, CCO
Wicked Bionic
*Marketing, SEO, Advertising, User Acquisition, Branding
Sapene Carlos
Tom Schurman
Chief Technology Officer
Servicon
*Software development, engineering, leadership development, project management, systematic transparent execution.
Schurman Tom
Paul Shapiro
Start-up CFO
*Accounting, Financial Modeling and Reporting, Problem Solving
Shapiro Paul
Michael Sherrill
Web Development Manager
Synopsys, Inc.
* IT Consulting, Web Development, Product Design
Sherrill Michael
Andrew Sinasohn
Senior Vice President
Zacuto Group
*Commercial Real Estate, Real Estate Advisory
Sinasohn Andrew
Abhimanyu (Abhi) Singh
Co-founder and Advisor
Jamabi
*Customer experience & support, business services, growth & scale, operations, account management
Singh Abhimanyu
Max Sloan
Co-Founder
565 Media
* Customer Acquisition, Growth Marketing, Analytics
Sloan Max
Loren Sweitgart
Manager of Strategic Accounts
Supporting Startegies
*Accounting, Finance, Marketing, Sales
Sweigart Loren
Jonathan Tavss
Co-Founder and Director
Kaleidoko
*Product Development, Management Strategy, Operations, Strategic Partnerships
Tavss Jonathan
Sipra Thakur
Founder & CEO
One Thousand Suns
*Digital marketing, marketing strategy, business development, social media marketing, design
Thakur Sipra
Tracy Thomas
Consultant
*Venture Capital, pitch decks, financial modeling, technology commercialization, organizational behavior, fundraising
Thomas Tracy
Jessica Thompson
Creative Director, Designer, Strategist
*Product Design, UI/UX, Technical Strategy, Digital Strategy
Thompson Jessica
Tony Spore
Founder, CTO
SaasSoft
*Fractional CTO, Full Stack Developer, Ruby On Rails, DevOps, Team Management, Tech Hiring, System Architecture, AWS
Tony Spore
Ian Truitner
CEO and Co-Founder
klasify
*Customer service, budgeting, UX/UI design, operation, marketing and sales
Truitner Ian
Lisa Tsou
Founder, Pitch Coach
The Winning Pitch
*Pitch Presentations, Fundraising, Business Strategy
Tsou Lisa
Mark Wald
Managing Director
Supporting Strategies - Santa Monica
*CFO Consulting, Daily Accounting, Fundraising, Financial Modeling, Data Analytics
Wald Mark
Zhen Wang
Financial and Tax Advisor
*Tax, R&D Tax Credits
Wang Zhen
Tony Winders
CMO and Principal Consultant
Winders Consulting Group
*Marketing, B2B campaigns, CMO consulting, lead generation, blockchain, crypto currency
Winders Tony
Roberto Wong
CTO
Atomic Group
*IT, management, infrastructure, office 365
Wong Roberto
Michael Zarrabian
Intellectual Property Attorney
Brooks Acordia IP LAW
*Intellectual property, software/hardware, consumer electronics, AR/VR/MR/AI, ecommerce, electro-mechanical, manufacturing and business sectors.
Zarrabian Michael

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