Category Archives: Events

SAM Preccelerator Program Presents: “PR for Startups” with Jessica Engholm – ESSE PR

 

 

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

 

 

“PR for Startups”

 

ESSE PR’s founder Jessica Engholm will be providing an in-depth presentation and discussion on how startups can best utilize public relations.

Jessica will address the notorious questions that startups really want answered:

What type of companies need PR? When is it needed? What is the ROI? How much does it cost? Will it increase sales? How long will it take to see results? How should a startup select an agency?

The program will also include an overview of public relations strategies and tactics,  how PR differs between mature companies and startups, DIY methods versus professional services, and the ESSE PR program developed specificaly for startups.


Thursday, September 17, 2015

 

5:30pm-8:00pm

 

**Networking with food and drinks to start!**

 

***SAM Partner Scott Alderton to pass the
Heart Centered Tech Award to This Month’s Honoree***

 

Register!

 

Featuring

 

Jessica Engholm, Founder, ESSE PR

 

ESSE PR’s Jessica Engholm, best known for avant-garde PR tactics, has worked with some of today’s most revered consumer brands, startups, technology, and entertainment entities. To name a few: HBO, Dove, Wells Fargo, PG&E, celebrities including Al Pacino and Ricky Gervais, Sarah Jessica Parker, as well as non-profits: Boys & Girls Club, Alzheimer’s Research for a Cure, Special Olympics, and UCSF Hospital.

Jessica is the founder and principal of ESSE PR, an agency aiming to redefine standards and practices of public relations. Based out of San Francisco and Santa Monica, ESSE PR has scaled to a network of more than150 publicists since 2009. ESSE’s clients, both established companies, as well as startups in Silicon Valley and Silicon Beach, are regularly featured in media majors including Fortune, Forbes, Wall Street Journal, Tech Crunch, NY Times, and more.

ESSE’s owner, Jessica Engholm has been nominated for PR Week’s 40 Under 40, and is a recipient of PR News’ Platinum Award for digital campaigns.

More information on ESSE can be found at www.essepr.com

Additional Career Highlights of Jessica Engholm:

  • September 2012: Secured a partnership between The Officecreator Ricky Gervais and and the the technology startup CloudTalk. Developed a respective campaign that resulted in more than 500 M media impressions, 500,000 product downloads, as well as an API integration with Twitter.
  • March, 2014: Facilitating a partnership between fashion icon Sarah Jessica Parker and a Los Angeles based jewelry e-commerce company WeTheAdorned, resulting in 300 M media views pre-launch.
  • October, 2014: With relevant clients and experience with Silicon Valley startups and venture capitalists, Engholm was tapped as a PR and technical advisor to the HBO series Silicon Valley, Season 2. 

 

 Sponsored by

   

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

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Bridging the 49th Parallel – Cross Border Business in British Columbia – December 10, 2014

 

BC Cross Border Event header

Join us for a catered lunch as we discuss the benefits of US businesses having operations in British Columbia.  The program will explore the economic incentives available to technology companies that are offered by the Government of British Columbia and by local authorities in Vancouver, how to access the programs and how to commence operations in BC.  The program will also include first hand insights of companies that have opened a satellite office in British Columbia.

Register!

Moderator:

Jonathan Friedman, Stubbs Alderton & Markiles, LLP– Jonathan Friedman is Partner at the law firm of Stubbs Alderton & Markiles, LLP.  Jonathan advises a wide range of both public and private clients, including development-stage, emerging-growth and middle-market companies as well as angel investors, venture capital firms and strategic investors. Jonathan’s practice focuses on venture capital and corporate finance, intellectual property licensing, mergers and acquisitions, securities law and general corporate and business matters. Jonathan has represented corporations and other entities in a wide variety of industries, including Internet and e-commerce, apparel, medical devices, entertainment and high technology. Jonathan is a member of the Executive Committee of the Canadian California Business Council, an entity that was formed to support Canada and California businesses growth. The Council aims to use its membership network to connect bi-lateral opportunities that will result in the job creation, investment connection and trade partnership support.

Panelists:

Robert Wong, Creative BC – After working for several years for a chartered accounting firm in Vancouver, Robert joined BC Film + Media (now Creative BC) where he is currently the Vice President and Acting Film Commissioner. Robert joined the staff just prior to the launch of the film and television tax credit program in 1998, and has since played an integral role in the evolution of British Columbia’s film and television tax policy, including the recent enhancements to the tax credit program. He is responsible for all administrative aspects of Film Incentive BC (FIBC), the Production Services Tax Credit (PSTC), and development funding programs.  As Acting Film Commissioner, he is tasked with marketing British Columbia as a destination of choice for projects and companies looking for a world class production centre.

Lui Petrollini, Ernst & Young – Lui is the EY B.C. Media & Entertainment Services Leader, Private Mid-Market Services Leader and the Director, Pacific Region Entrepreneur of the Year Awards. He has over 29 years experience in Public Accounting, serving private Canadian and international companies. Serving a wide variety of clients from start-up, development stage to full mature companies, Lui has extensive experience with software development companies, Media & Entertainment production companies and industry-related service providers. He currently sits as a director of the B.C. Technology Industry Association, the Telus World of Science (“Science World”) and the B.C. Motion Picture Production Industry Association. Lui possesses considerable knowledge and expertise in the film and television production industry. He has worked closely with film and television producers, and government and taxation agencies in dealing with the various film and tax credit incentives available to producers in Canada.

Mikko Setala, Rovio Animation Company– Mikko Setala joined Rovio Entertainment in 2006 as the Chairman of the Board and has also served Rovio as the CFO and EVP of Corporate Development. Living currently in Los Angeles, he is the President of the Rovio subsidiaries in North America.  Mikko’s background is in the software industry and he has been an entrepreneur, worked as an executive in major software companies and also as the CEO of a listed company. Mikko has written two books and acts as an angel investor and board member.  Mikko has a M.Sc. degree from Helsinki University of Technology.
Twitter: mikesetala

Agenda: 12:00-12:30 Networking and Free Catered Lunch; 12:30-1:30 Panel Discussion

Parking: Ramp #5 on 4th Street near Broadway, or at the Santa Monica Place Mall.  No Validations.

Sponsors:

 

            

                        

  

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