Preccelerator U™: Customer Research and Interviews for Early-Stage Startups

26 February 2024

Join Preccelerator U™ for our next workshop: Customer Research and Interviews for Early-Stage Startups

The success of any startup, regardless of its stage, depends on effective customer research.

This crucial element has been integral to the long-term success of tech giants such as Amazon. However, Henry Ford once noted, “If I had asked people what they wanted, they would have said faster horses.” This means that relying solely on customer feedback may not always lead to innovation; sometimes customers don’t know what they want until they see it.

In this brief presentation, we will explore essential customer research frameworks, with the aim of answering the pivotal question: How can startups strike the right balance between thorough customer research and entrepreneurial intuition?

Speaker bio:
With 25 years of experience in various roles, including tech startup founder, product leader, and UX designer, Adriana has worked in startup and corporate settings like Age of Learning and Disney Imagineering. Passionate for how technology can positively shape lives, my recent focus has been on generative AI-powered products, delving into rich discussions surrounding their potential impact.

As a fractional leader, she provides top-tier expertise and direction on a part-time basis, making her a perfect choice for cost-conscious startups seeking product management and design know-how.

Preccelerator U™ Workshop
March 12th, 2024
12:00 – 1:30 pm (Zoom)

To register for the Zoom event, click here.