You’re Invited to a Preccelerator Workshop: Fundraising Essentials – Term Sheets 101 with Caroline Cherkassky and Kelly Laffey

Preccelerator Workshop: Fundraising Essentials- Term Sheets 101 with Caroline Cherkassky and Kelly Laffey

Topics that will be covered include:

  • Type of financing: convertible notes vs SAFEs vs priced equity rounds
  • Convertible notes and SAFEs: caps, discounts, and other key terms
  • Priced equity rounds: economic provisions, voting rights, and other key terms

Tuesday, February 26th, 2019
12:00 PM – 1:30 PM


Caroline Cherkassky

Caroline Cherkassky is a partner of the firm.

Caroline’s practice focuses on advising emerging growth, development stage, and middle market companies on a variety of matters, including venture capital and other financings, employee compensation, securities laws compliance, technology transactions, mergers and acquisitions, stockholder agreements, equity incentive plans, corporate governance, and other general corporate matters, including serving as outside general counsel to early-stage companies. She also advises the funds and other investors that invest in these types of companies.

Kelly Laffey

Kelly Siobhan Laffey is an associate of the firm and the Director of Business Affairs at the Preccelerator.

Kelly’s practice focuses on advising emerging growth and middle market companies in the technology, digital, internet, interactive media (i.e., AR and VR), and entertainment industries. Kelly counsels clients on issues related to corporate governance and formation, venture capital and other financings, joint ventures, employee compensation, complex stockholder and operating agreements, securities law regulation and other general corporate matters. Kelly also advises investors and funds in connection with venture capital and other financings.

Kelly also counsels clients in connection with mergers and acquisitions matters, including asset and equity acquisitions and dispositions, cross-border transactions, spin-off transactions, secured lending transactions, financing restructurings, and corporate reorganizations.

Drawing on her diverse work experience in the entertainment arena, including time spent with talent agencies, and music and television production companies, Kelly also assists on matters related to licensing, marketing, and exploitation of intellectual property rights.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

Parking Structure #4, entrance on 2nd Street


*You must register with your name & email to attend this event.

Preccelerator Alumni RentSpree Automates Tenant Screening Across all 50 States

Preccelerator alumni RentSpree announced this week that as of 2019 their ground-breaking technology is now available and in the hands of real estate professionals across all 50 states. To overhaul an industry as old as real estate is no easy feat but that is exactly what they have done.

After first teaming up in 2017, zipLogix™ and RentSpree are now expanding their efforts to automate rental transactions. Since launch, the successful integration has benefited thousands of agents nationwide.

The improved relationship comes on the heels of the launch of an online version of the California Association of REALTORS® rental application and will entail exciting new integrations to address the growing US rental market.

To read the full press release visit here.

Los Angeles-based RentSpree is a real estate technology company that has created a proprietary platform allowing agents and owners to seamlessly screen and verify tenants. The award-winning tool automates the lease application process for agents by providing a 24/7, one-stop system for screening applicants. For more information visit

For more information about the Preccelerator and its offerings, contact Heidi Hubbeling at


You’re Invited to a Preccelerator Workshop: Employment Contracts & Alternative Compensation for Startups with Louis Wharton

For a company founder, it is easy to understand the benefits of providing stock or stock options to employees. It’s a way of compensating employees that doesn’t drain cash from the business. Employees will feel invested in the future success of the company. Join us to get insights and wisdom about maximizing opportunities and minimizing mistakes in creating equity compensation.

Tuesday, February 19th, 2019
12:00-1:30 PM


Image result for louis wharton

Louis A. Wharton is a partner of the firm and president of the Preccelerator Program. Louis’ practice focuses on advising venture capital funds and angel networks, along with early stage, emerging growth, middle market and public companies in corporate finance, securities compliance, mergers and acquisitions and general corporate matters.

He counsels clients in the technology, e-commerce, digital media and entertainment industries, among others.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

Preccelerator® MBA Student Internship Opportunity – Applications Open!



MBA Student Intern – Preccelerator® Program, LLC

Time frame:  March 2019 through September 2019

Compensation: $20/hr and/or for-credit through University

Direct Report: Heidi Hubbeling COO, Preccelerator® Program


Exciting opportunity at one of Los Angeles’ top startup accelerators – the Preccelerator® Program, based in beautiful Santa Monica, CA.  The Preccelerator provides initial capital, sophisticated legal services, a strategic perks portfolio, mentorship, targeted curriculum and office space for the 6-month term for up to 5 promising young startups.

The intern will work closely with the Chief Operating Officer, the President of the Program, and the Director of Business Affairs, and other team members on the review and selection of incoming initial applications to the Program.  The intern will be trained how to select companies based on set criteria, conduct initial interviews with other team members, and will be allowed to shadow and provide feedback during the final selection round with the venture investment committee.  When there are opportunities for additional research and analysis of specific market data, competition and industries for applicants, the intern will be requested to do that research and provide feedback to the investment team.  The intern will also compile a matrix of interviewed companies to present to the investment committee prior to the selection of second round company candidates.

The intern will also shadow the COO in business and investment strategy meetings with individual companies, as well as attending monthly accountability meetings with the group of cohort companies.  If there are specific needs that the cohort companies have, where the intern can be of assistance, the intern will have the opportunity to work with the individual founders.  This may include strategy sessions, financial modeling, refinement of business plans, market analysis, etc.


  • Be a current student in a top-tier MBA program
  • Strong analytical skills and experience with financial modeling and market analysis
  • Excellent business sense and ability to understand and resolve complex business issues
  • Excellent written and verbal communication skills and ability to present themselves well in an executive setting and interview setting.
  • Knowledge and passion for working with startups in the digital media & technology sectors.

Preccelerator Program, LLC parent company Stubbs Alderton & Markiles, LLP is an equal opportunity employer.  All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

If interested, send resume to Heidi Hubbeling,


You’re Invited to a Preccelerator Workshop: Financial Modeling and Projections with Mark Wald

Preccelerator Workshop : Financial Modeling and Projections with Mark Wald

Raising money? Investors want to maximize their return and minimize their risk, so you need to demonstrate to investors that you understand business and your business model, that you know how to make money, and that you can be trusted. Learn how to build and understand your financial model so you can demonstrate credibility by presenting it to investors and win their confidence in you.

Tuesday, February 5th, 2019



Managing Director
Supporting Strategies – Santa Monica
LinkedIn | Website

*CFO Consulting, Daily Accounting, Fundraising, Financial Modeling, Data Analytics

Mark is an innovative problem solver who values simplicity, efficiency, and collaboration between people and organizations, with strong experience in financial modeling and data analytics to inform and support quick decisions on complex issues. Specific experience developing, deploying, and supporting new technologies to thousands of retail locations using 3rd party logistics and service providers. Professional specialties: Financial strategy & fundraising, sourcing business opportunities, conserving resources, enabling people, satisfying customers, analyzing complex data.

Supporting Strategies is your complete outsourced Accounting & Finance Department, with Enterprise-level people, processes, and controls to meet the evolving accounting and operational support needs of both early-stage companies and fast-growing organizations. We employ grownups, not amateurs—our most junior staff have 15 years of experience working in an industry for the very same type of businesses that our clients operate and on average 20+ years of experience. We assign a dedicated team of resources to each client business to provide Enterprise-level ownership and competency of all accounting and finance functions which enables our entrepreneurial client companies to quickly and efficiently scale while relying on sophisticated insights and business intelligence.

Don’t fly blind…connect with Mark for a few minutes to validate your business model assumptions and formulate a solid plan for your back office operations and management reporting infrastructure.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

Parking Structure #4, Entrance on 2nd Street

We hope to see you there!


*You must register with your name & email to attend this event.

Class 12 Applications Are Now Open!

PrecceleratorApplications are now open for Class 12 of the Preccelerator ® Program, an early-stage start-up accelerator focused on the technology and digital media space!  Deadline for applications is March 20th, 2019. Start date for Class 12 is May 6, 2019.

Benefits include:

  • Access to $25,000 worth of real-time non-billable legal advice and transactional legal services on site under our standard terms of engagement
  • Initial unrestricted cash investment of $25,000 to each cohort company.
  • Access to our network of investors through investment strategy counseling sessions, Meet the VC Luncheons, Demo Day and targeted investor introductions.
  • 24/7 access to co-working space and a collaborative environment in our Santa Monica co-working space
  • A robust strategic perks program worth over $500,000
  • 100+ strategic mentors that provide regular office hours and are dedicated to each company’s success. Check out our mentor list here.
  • Over 50+ educational and networking in-house events per year, plus access to free admission to many sponsored events.  Check out our upcoming events here. 
  • With an emphasis on community and collaboration, the Preccelerator alumni continue to participate, give back and help foster the success of current and future Program participants.

apply now

For more information about the Preccelerator and its offerings, contact Heidi Hubbeling at or (310) 746-9803.

Preccelerator Workshop: Pitch Deck Preparation with Jasmine Foroutan, CEO of Pitch Genius

Tuesday, January 8th, 2019

Jasmine Foroutan

Jasmine Foroutan is a full-time pitch deck specialist for tech startups, investors, and accelerators. She’s the Founder & CEO of Pitch Genius, a boutique pitch deck consulting firm on a mission to help more startups get funded. The firm is based in Los Angeles but has also helped startups successfully pitch in San Francisco & New York. She started her career in 2014 and holds a Bachelors in Entrepreneurship from Loyola Marymount University.

Follow her on Medium and Twitter, connect on LinkedIn, and learn about pitch deck services at

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

Parking Structure #4, Entrance on 2nd Street

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to Preccelerator Class 10 Demo Day!

Clear your calendar – It’s going down! The Preccelerator ® Program Class 10 Demo Day kicks off on January 23rd @ 6:00 pm, and you’re invited to take part in the festivities.

What a wild ride it has been! Preccelerator cohort companies are early stage, and we work hand in hand with them throughout their 6-month term to know their market and users, foster their leadership skills, build and test their product, avoid legal pitfalls, ensure the defensibility of their products, acquire users and partnerships and prepare them for the fundraising process. Now it’s time to showcase their efforts! Hear from an expert panel of judges about specific feedback for the companies and what it takes to be investor ready in the early-stage startup fundraising process.




Checkplis believes people should feel like they are visiting friends when they go out for a meal or drinks with their friends. It’s all about the experience. They are solving the last mile problem of the hospitality industry service. Whether a solo lunch, a brunch with girlfriends or a table with friends at a club, paying the check can ruin what otherwise would be a great experience after an amazing meal or drinks with friends.

Checkplis is a mobile app integrated into POS systems so customers can pay, tip and split the check themselves, all from their phones. They are strategic partners and experience creators for restaurant, bar and nightclub industry leaders.

Checkplis was founded by Abner Flores and is currently headquartered in Santa Monica, CA.


UNOMI is a SaaS for animators and video game developers. UNOMI leverages advanced, patent voice recognition and motion capture technology that automates a lot of the most time-consuming aspects of animation production. Our voice recognition software understands human speech in multiple languages. This allows animators to easily create the speech of multiple 2D and 3D animated characters and for some, UNOMI gives them the ability to create content on a daily basis. UNOMI’s motion capture software will give content creators the ability to easily track human movement within their home or studio, which will eliminate the need to rent expensive motion capture studio space and equipment. Large-scale animation studios will be able to drastically reduce costs allowing them to create more content in a significantly shorter amount of time. UNOMI will also be releasing an Augmented Reality and VR, 3D object plugin for Adobe software which will allow users to easily implement and animate 3D objects quickly and easily. Each UNOMI software will be intuitive, which will eliminate a learning curve for most users.

UNOMI was founded by Obi Onyejekwe and is currently headquartered in Santa Monica, CA.


StarMetrics is an entertainment analytics platform and suite of tools designed to make the casting, financing and forecasting process easier for content creators. With StarMetrics, users can easily discover new talent and understand the value of actors, directors and other entertainers across many data points, such as international appeal, social media reach, or box office impact. StarMetrics provides predictive intelligence and analytics that empowers creators, advertisers, investors and other stakeholders to succeed in an increasingly global and complex content marketplace.

StarMetrics was founded by Audrey Delaney and is currently headquartered in Santa Monica, CA.


Screen Door Labs created ARescue, a team communication software built for first responders. The virtual command center shows commanders 2D and 3D maps, as well as geotags and video feeds from drone operators and other first responders. Boots on the ground can see virtual markers that lead them to their objectives. Running on tablets, smartphones, and several off-the-shelf AR headsets, ARescue allows first responders to work safer, respond faster, and communicate better as a team.

Screen Door Labs was founded by Kari Wu and Seth Persigehl and is currently headquartered in Santa Monica, CA.


HaloLoop is the bridge between people seeking spiritual inspiration and spiritual institutions seeking people. They are a live-streaming spiritual marketplace that connects people to live spiritual experiences and spiritual institutions to people. They are solving a major crisis where the Religious Industry is experiencing a dramatic decline in attendance amid an explosive demand for spirituality in society. At HaloLoop they’re solving this crisis by changing the rules on how people and institutions engage each other. HaloLoop is an inspiring inclusive movement and community that is championing a new reality where everyones’ spiritual needs or aspirations to help others, can be met. Their vision is to create a loop where everyone can find their spiritual community.

HaloLoop was founded by Michael Hawthorne and is currently headquartered in Santa Monica, CA.



1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401


Peter Csathy – Preccelerator BOD member. General Partner, SAM CREATV Ventures. Chairman, CREATV Media. Advisor, Strategist, Connector, Dealmaker, Investor, Producer, Writer, and Thought Leader — Entertainment, Digital Media, Media, Tech and Social Impact. Former CEO Manatt Digital Media, CEO Sorenson Media, CEO Sightspeed (acquired by Logitech), President Musicmatch (acquired by Yahoo!), SVP Universal Studios, New Line Cinema.

Scott Alderton – Scott Alderton is a founding partner of Stubbs Alderton & Markiles, Managing Partner, and a member of the Firm’s Executive Committee. Scott is the Chairman of the Preccelerator and General Partner of SAM CREATV Ventures. Scott is co-chair of the Firm’s Venture Capital and Emerging Growth Practice Group and chair’s the Firm’s Interactive Entertainment and Video Games Group. Scott advises both public and private clients across a number of industries, including technology, manufacturing and distribution of goods in commerce, finance, the Internet, interactive video games, and new media industry.

Santosh Devati – Angel Investor. Santhosh is a dreamer, problem-solver, serial entrepreneur and a proven leader in the technology industry for past 20+ years. In his professional journey thus far, he has advised and created Business/Data Analytics/Technology Solutions for national brands such as Calvin Klein, Ralph Lauren, Federal Home Loan Bank of Seattle, Allergan and many more. In recent years, he has mentored 200+ business owners, startup, entrepreneurs and professionals to succeed in their pursuit. Santhosh is a proud circle member of Los Angeles Chamber of Commerce, SoCal Society of Information Management (SCSIM) and a Certified Business Mentor at SCORE Los Angeles.

Brett Munster – As Principal at Sway Ventures, Brett Munster focuses most of his investment activities on the seed and earlier stages for the fund. In addition to evaluating new investments, Brett’s responsibilities include coordinating the due diligence process across all investment opportunities for the fund, monitoring performance of the fund, modeling portfolio allocation, and working directly with many of Sway’s existing portfolio companies. Brett draws on his experience as a two-time entrepreneur and former operations executive to assist early stage companies in their growth. Prior to joining Sway Ventures, Brett ran day-to-day operations for AMO, a loss mitigation company, where he oversaw a portfolio of distressed assets that grew to over $2 billion. Brett began his career at, a sports social networking startup that he launched during his final semester at UC Berkeley and sold in 2009. Soon after, Brett launched his second start-up Visual Icon, a platform designed to help bring Hollywood content online. Brett graduated from the Haas School of Business at UC Berkeley and was an infielder and captain of the baseball team. He also holds an MBA from the University of Southern California where his focus was on entrepreneurship and technology commercialization.


Preccelerator Alumni Company Napkin Finance Partners with UBS

napkin financePreccelerator alumni company Napkin Finance announced this week their new partnership with UBS Equity Plan Advisory Services (EPAS) to provide financial literacy content for investments.

“Collaborating with UBS to bring their vision to life was a great opportunity for us. We appreciated the chance to further our mission of explaining financial concepts in a unique and simple way, and empowering people to take charge of their finances,” said Tina Hay, Founder of Napkin Finance®.

To read the full press release from UBS visit here.

About Napkin Finance
Napkin Finance is a multimedia company that grew out of their own needs for a better way to learn and understand finance. They developed their platform as a quick and easy resource for everything you need to know about money in 30 seconds or less. Their mission is to empower readers to manage their money and understand basic financial concepts in a simple, fun and engaging way. In addition to Napkins, they have grown into a wide range of products and features including:  Videos, Life Events, NapkinGrams, and a Glossary of Terms. Most importantly, Napkin Finance has become a community of ideas and concepts that has empowered their readers to fully understand the complexity of personal finance.

To learn more about the Preccelerator® Program, contact Heidi Hubbeling, COO at

SA&M Preccelerator Featured on Built in LA

Built in LAThe Preccelerator was featured on Built in LA’s Tech Roundup last week after announcing the expansion of their perk’s package for its next class of early-stage startups. The package includes an unrestricted cash investment of $25,000 to each participant company and will add to the already robust perks package $25,000 in legal services from Stubbs Alderton & Markiles, LLP.

To read the full article visit here.

Online applications for the Preccelerator Program are now open! To qualify for acceptance, please fill out our online application. Once submitted, someone from our review committee will contact you. Deadline for application submissions for Class 11 is December 4, 2018. The start date for Class 11 is January 7, 2019.
You may submit your company application at

To learn more about the Preccelerator® Program, contact Heidi Hubbeling, COO at