Save the Date – Preccelerator Program Class 11 Demo Day!

Clear your calendar – It’s going down! The Preccelerator ® Program Class 11 Demo Day kicks off on June 25th @ 6:00 PM, and you’re invited to take part in the festivities.

What a wild ride it has been! Preccelerator cohort companies are early stage, and we work hand in hand with them throughout their 6-month term to know their market and users,  foster their leadership skills, build and test their product, avoid legal pitfalls, ensure the defensibility of their products, acquire users and partnerships and prepare them for the fundraising process.  Now it’s time to showcase their efforts! Pitches will be followed by a special Startup Superhero Series speaker – who will be sharing the highs and lows and lessons learned on their startup journey!


Ordering food shouldn’t be the complicated process it is today. Introducing Deliver-Ease! A website created to gather data from all the food delivery apps and put it all in one simplified place! No more back and forth between delivery apps, saving you time and money. Just find the restaurant you want, compare delivery times and prices, and order.

Deliver-ease is free and works with the delivery apps you already know and love to help get you that hot meal or sweet treat even faster because no one should be left hangry!

Trufl is an on-demand seating platform that allows guests to wait less at busy restaurants by bidding on the next available table. The total amount bid may be used as a credit towards their food and beverage dining experience. The Trufl platform includes a guest profile CRM system that allows restaurants to create a more personalized hospitality experience. Trufl also allows restaurants to managed their waitlist, seated guests, and floor plan. Visit

KEYNOTE SPEAKER – exciting news coming soon!



1316 3rd Street Promenade
Suite 107
Santa Monica, CA 90401


You’re Invited To “Pitch Deck Preparation” with Jasmine Foroutan

“Pitch Deck Preparation”
Presented by Jasmine Foroutan of Pitch Genius

Tuesday, May 21st, 2019
12:00PM – 1:30PM

SA&M Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

Featuring:                                                        Jasmine Foroutan

Jasmine Foroutan is a full-time pitch deck specialist for tech startups, investors, and accelerators. She’s the Founder & CEO of Pitch Genius, a boutique pitch deck consulting firm on a mission to help more startups get funded. The firm is based in Los Angeles but has also helped startups successfully pitch in San Francisco & New York. She started her career in 2014 and holds a Bachelors in Entrepreneurship from Loyola Marymount University.

Follow her on Medium and Twitter, connect on LinkedIn, and learn about pitch deck services at


SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica CA 90401

*You must register with your name & email to attend this event

You’re Invited to a Preccelerator Workshop: Creating a Product the Market Wants – Customer Discovery & Product Market Fit with Eric P. Rose, NPDP, MBA

This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. It will also cover the tough decisions to then tailor your product in a way that the market values the most and yields the best return on its development investment.

Wednesday, May 8, 2019
12:00PM – 1:30PM


Eric P. Rose

Founder & President, Pinnacle Product Innovation, Inc.

Eric’s company helps entrepreneurs move new products from an opportunity into market reality. Services offered include Market Research, Product Development, Manufacturing Sourcing, R&D Project Management, IP Commercialization. Eric has worked in the Consumer, Medical, and Industrial product markets with companies including Baxter Healthcare and Mattel. Eric’s background includes,

  • BS Product Design (ASU), MBA Marketing / Entrepreneurship (Pepperdine)
  • 35+ years’ professional experience in new product development and commercialization experience with companies ranging from startups through Fortune 500 firms.
  • Certified New Product Development Professional (NPDP) from Product Development and Management Association (
  • Part-time professor since 2009 including Pepperdine (MBA, Product Innovation), Loyola Marymount (BA, Entrepreneurship, Product & Business Design). Guest Lecturer, USC Technology Commercialization course, Entrepreneur in Residence CSUN since 2018. Joined MBA@Rice December 2018, now instructing two sessions of MGMT 580 Marketing.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica CA 90401

*You must register with your name & email to attend this event

The Preccelerator® and SAM Venture Partners Featured In LA Business Journal “Law Firms Find Fit With Venture Capital Funds”

SAM Venture Partners and the Preccelerator were featured this week in an article by the LA Business Journal entitled “Law Firms Find Fit with Venture Capital Funds.”

“Several law firms in Los Angeles have created venture capital outfits that invest in early-stage startups and offer legal advice in exchange for equity stakes in the companies. These offshoots at firms such as Stubbs Alderton & Markiles and Manatt Phelps & Phillips are not necessarily huge revenue generators, lawyers at the firms said. But the venture capital initiatives — as well as accelerator and incubator programs tied to the operations — offer access to a pool of new clients, and relationships formed with executives at startups can lead to a steady billing stream down the line.”

To read the full article, visit here.

For more information about SAM Venture Partners or the Preccelerator contact Heidi Hubbeling at

You’re Invited To “How I Got Funded” Presented By Pasadena Angels And Stubbs Alderton & Markiles

“How I Got Funded”
Presented by Pasadena Angels in partnership with Stubbs Alderton & Markiles

Wednesday, April 3, 2019
6:30PM-8: 30 PM

SA&M Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401
Launching your start-up requires more than grit, determination and a great idea. A successful start-up requires funding, mentoring and strong community partnerships. Join us for our panel discussion with Pasadena Angels’ funded companies and learn how leveraging relationships, laser-focused presentations and perseverance got them over $2M dollars in funding from one of Forbes top 10 angel groups. Moderated by Scott Alderton.

Network with Pasadena Angels investors, Stubbs Alderton & Markiles, fellow entrepreneurs.


Scott Alderton of Stubbs Alderton & Markiles


Danielle Cocanoupher

Phoenix Gonzalez:

Brian Nickerson

Food & Beverages will be served. Limited seating

About Pasadena Angels
Pasadena Angels:
The Pasadena Angels is Southern California’s most respected and connected group of accredited investors, ranked one of the top ten angel groups in the US by Forbes in 2015 , 2018 and Angel Research Institute in 2017. We invested more than $80 million dollars of early-stage capital in over 210 companies. Pasadena Angels funded companies have gone on to raise over $1 Billion from additional funding sources such as venture capital and private equity. Twitter: @pasadenaangels / Instagram: @pasadenaangels / FaceBook: @pasadenaangels

About Stubbs Alderton & Markiles, LLP
With robust corporate, mergers and acquisitions, venture capital and emerging growth, business litigation, public securities, entertainment, and intellectual property practices, Stubbs Alderton & Markiles’ attorneys assist clients with virtually every legal issue a business or an individual may face. Since its inception in 2002, Stubbs Alderton & Markiles, LLP has worked alongside innovators and leaders of businesses large and small whose ideas are world changing. Our firm takes the long-term approach to our relationship with clients, partnering with them all along their evolutionary path, from idea to growth to exit, or whatever their future may hold. Our mission is, and has always been, to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business advisory perspective.

Twitter: @StubbsAlderton / FaceBook: @StubbsAldertonMarkiles

Preccelerator Alumni UNOMI Accepted into Backstage Capital’s Accelerator

Congratulations to Preccelerator alumni company UNOMI, a SaaS for animators and video game developers, for being accepted into the first class of Backstage Capital’s Accelerator program. Backstage Accelerator is a 3-month program designed to give underrepresented founders the support they need to reach their next critical milestone.

To view the entire cohort and learn more about their program, visit here.

UNOMI leverages advanced, patent-pending voice recognition and motion capture technology that automates a lot of the most time-consuming aspects of animation production. Their voice recognition software understands human speech in multiple languages. This allows animators to easily create the speech of multiple 2D and 3D animated characters and for some, UNOMI gives them the ability to create content on a daily basis. UNOMI’s motion capture software will give content creators the ability to easily track human movement within their home or studio, which will eliminate the need to rent expensive motion capture studio space and equipment. Large-scale animation studios will be able to drastically reduce costs allowing them to create more content in a significantly shorter amount of time. UNOMI will also be releasing an Augmented Reality and VR, 3D object plugin for Adobe software which will allow users to easily implement and animate 3D objects quickly and easily.

For more information about the Preccelerator, contact Heidi Hubbeling at

You’re Invited to a Preccelerator Workshop: BOOST Sales Performance with Carrie Lauby

How you approach the sales process predicts the end result of either a close or constant follow up. In this workshop, we’ll look at sales strategy and the top 5 things you can do to set up the relationship for success. If you’re concerned about not closing deals, frustrated from constantly chasing or unsure where to spend your time and effort, this is the workshop for you.

Tuesday, March 12th, 2019
12:00 PM – 1:30 PM


Carrie Lauby

Carrie Lauby is an LA-based sales expert with over 25 years growing B2B2C SaaS companies in digital marketing and streaming media. Carrie and her team deliver customized solutions looking at all levels of the funnel including client retention, inside, outside and online lead conversion. She is a regular speaker on sales and customer service with engagements that include EO, The Channel Company, AA-ISP and ASTA Global Convention.

Sandler Training is the largest sales consulting organization with over 250 training centers worldwide. Sandler utilizes distinctive, non-traditional sales and management methodologies, supported by continual reinforcement through ongoing training and individual coaching sessions. We service all sizes of companies from startups to larger corporations which include LinkedIn, AT&T, Oracle, Accenture, American Express, Prudential and Nationwide Insurance.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica CA 90401

*You must register with your name & email to attend this event.

Preccelerator Mentor Spotlight: Santhosh Devati

santhosh devatiSANTHOSH DEVATI
Anamika Ventures


Santhosh Devati is a dreamer, problem-solver, serial entrepreneur and a proven leader in the technology industry for past 20+ years. In his professional journey thus far, he has advised and created Business/Data Analytics/Technology Solutions for national brands such as Calvin Klein, Ralph Lauren, Federal Home Loan Bank of Seattle, Allergan and many more. In recent years, he has mentored 200+ business owners, startup, entrepreneurs and professionals to succeed in their pursuit.

What are you passionate about?

I am passionate about being a meaningful catalyst in helping individuals to succeed in the world of entrepreneurship and in realizing their dreams.

What one piece of advice would you give to an early stage startup regarding your area of expertise?

Research, Research, Research!

Defining a target market and focusing on the market opportunity is foundational to moving forward in business. Go in knowing that it will take research, tapping into hard data, and crunching numbers. Seek out experts and potential consumers in order to get to the heart of who your target market is and where there is the most opportunity.

One reason research is so important for entrepreneurs is that you might have an incredible business plan with great marketing and sales strategies, financial forecasts, and operational targets, but without defining the actual market opportunity within your target market, you are wading into unknown territory. That’s dangerous because it means your product or service might not be needed or even wanted.

Do yourself a favor and avoid the black hole of the unknown.

Lest you risk falling into yet another entrepreneurial abyss, take time to identify and communicate what sets you and your service apart from competitors.

What do you like best about mentoring at the Preccelerator?

Access to quality individuals who are driven, willing to learn and passionate to make an impact positively in the marketplace/community. More importantly, VIBE at the Preccelerator.

You’re Invited to a Preccelerator Workshop: Strategic Partnerships with Jonathan Tavss

Strategic Partnerships: Everything is a Dance. Care to Join?

Strategic partnerships are integral to businesses both big and small. Unfortunately, most partnerships are not created equal and outcomes can be deeply affected when not giving deliberate consideration to who should be teamed up with and why. Consider how the venture should regard partnerships – what they should be looking for in a partnership – and what those partners are actually looking for in return. Put a simpler way: everything is a partnership. What are investors, partners, employees, vendors, and conferences looking for from you? With this understanding, better sourcing, agreements, communication, and outcomes can be had.

Tuesday, March 5th, 2019
12:00-1: 30 PM


Jonathan Tavvs, Managing Partner, Kaleidoko

Jonathan Tavss is an award-winning entrepreneur, marketer, strategist, and content creator with more than two decades of experience leading content creation, distribution, product development and global marketing for international entertainment studios, Media firms, CPG brands and service corporations.

A leader in marrying business strategy, consumer insight and technology around the globe to ideate, manage and launch products that truly deliver integrated and holistic brand experiences – where all consumer touch-points are aligned to drive heightened customer satisfaction and company growth – Tavss is sought out for globally strategic marketing strategy, product design, distribution strategy, media planning and business development advice for clients ranging from Fortune 100 companies to startups.

Since 2001, Tavss has planned and directed content initiatives, product development and integrated marketing campaigns or, been an advisor under his Scarlet Terrier Productions and Scarlet Strategic banners for companies including 20th Century Fox Theatrical and Home Entertainment, Warner Brothers International, Buena Vista Theatrical, OwnZones Media Network, ABS-CBN International, ALTAR Furniture, Real Medicine Foundation, ConnectD, Zetta2, PromaxBDA, Klickly, Sporcle and the Stubbs Alderton Preccelerator Program.

Most recently, Tavss launched the new global venture, Kaleidoko, bringing transformation and shifted perspectives to its clients as they optimize productivity and expand audiences. Kaleidoko provides a new path for businesses to achieve true potential.

Tavss is a frequent speaker at media, entertainment and advertising events. Past engagements include Ad:Tech, Cynopsis, Digital Hollywood, iMedia, BUAC London, The Actor’s Fund, Comikaze, Comic-Con, Southeastern Museum Conference and DED Global Roadshow.

Connect with him on Twitter and Linked-In.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to a Preccelerator Workshop: Fundraising Essentials – Term Sheets 101 with Caroline Cherkassky and Kelly Laffey

Preccelerator Workshop: Fundraising Essentials- Term Sheets 101 with Caroline Cherkassky and Kelly Laffey

Topics that will be covered include:

  • Type of financing: convertible notes vs SAFEs vs priced equity rounds
  • Convertible notes and SAFEs: caps, discounts, and other key terms
  • Priced equity rounds: economic provisions, voting rights, and other key terms

Tuesday, February 26th, 2019
12:00 PM – 1:30 PM


Caroline Cherkassky

Caroline Cherkassky is a partner of the firm.

Caroline’s practice focuses on advising emerging growth, development stage, and middle market companies on a variety of matters, including venture capital and other financings, employee compensation, securities laws compliance, technology transactions, mergers and acquisitions, stockholder agreements, equity incentive plans, corporate governance, and other general corporate matters, including serving as outside general counsel to early-stage companies. She also advises the funds and other investors that invest in these types of companies.

Kelly Laffey

Kelly Siobhan Laffey is an associate of the firm and the Director of Business Affairs at the Preccelerator.

Kelly’s practice focuses on advising emerging growth and middle market companies in the technology, digital, internet, interactive media (i.e., AR and VR), and entertainment industries. Kelly counsels clients on issues related to corporate governance and formation, venture capital and other financings, joint ventures, employee compensation, complex stockholder and operating agreements, securities law regulation and other general corporate matters. Kelly also advises investors and funds in connection with venture capital and other financings.

Kelly also counsels clients in connection with mergers and acquisitions matters, including asset and equity acquisitions and dispositions, cross-border transactions, spin-off transactions, secured lending transactions, financing restructurings, and corporate reorganizations.

Drawing on her diverse work experience in the entertainment arena, including time spent with talent agencies, and music and television production companies, Kelly also assists on matters related to licensing, marketing, and exploitation of intellectual property rights.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

Parking Structure #4, entrance on 2nd Street


*You must register with your name & email to attend this event.