You’re Invited to a Preccelerator Workshop: Strategic Partnerships with Jonathan Tavss

“Strategic Partnerships”
Presented by Jonathan Tavss

Strategic Partnerships: Everything is a Dance. Care to Join?


Strategic partnerships are integral to businesses both big and small. Unfortunately, most partnerships are not created equal and outcomes can be deeply affected when not giving deliberate consideration to who should be teamed up with and why.

Consider how the venture should regard partnerships – what they should be looking for in a partnership – and what those partners are actually looking for in return.

Put a simpler way: everything is a partnership. What are investors, collaborators, employees, vendors, and conferences looking for from you? With this understanding, better sourcing, agreements, communication, and outcomes can be had.

Tuesday, August 27th, 2019
12:00PM – 1:30PM


Jonathan Tavss
Co-Founder and Director – Kaleidoko

Operating as a world-renowned guide to organizations and individuals globally who wish to understand discourse on exponential technological growth and its connection to cultural change, Jonathan Tavss triggers springboards for business realignment to drive impact and results. At his core, he is a connector – literally and figuratively – between the realities of today and the sustainable possibilities of tomorrow. Jonathan is sought out by companies ranging from Fortune 100 to start-ups – including international entertainment studios, media firms, CPG brands and service corporations – to advise in business strategy, product development, content creation, distribution, change management and global positioning.

In 2017, Jonathan launched the global venture, Kaleidoko, bringing transformation and shifted perspectives to its clients as they optimize productivity, expand audiences and more deftly handle inevitable change. Kaleidoko prods corporations, organizations and individuals to see things differently in order to achieve true potential through consulting, multi-modal training and inspirational keynotes.

Over the decades, Jonathan has planned and directed operational transformations, content initiatives, product development, integrated marketing campaigns or advised companies including 21st Century Fox, Warner Bros., Disney, MGM, ABC, OwnZones Media, ABS-CBN International, ALTAR Furniture, Real Medicine Foundation, PromaxBDA, and Sporcle.

Based in the heart of Silicon Beach, Jonathan is also a professor and advisor for Boston University’s Graduate Program in Media Ventures, a Fellow of The Royal Society of the Arts and a mentor with the Stubbs Alderton Preccellerator and Accellerator programs. Jonathan’s insatiable thirst for knowledge drives him to constantly dig deeper – leading to his ability to provoke and inspire others for the mindful betterment of society.

Tavss is a frequent speaker at media, entertainment, business transformation, museum and retail conferences. Past engagements include GoaFest, Leaders in Islamabad, Ad:Tech, Cynopsis, Digital Hollywood, AdAsia, San Diego Comic-Con and the Southeastern Museum Conference.

Twitter: @JTavss

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to a Preccelerator Workshop: Priced to Grow – Build Pricing for Sustainable Growth with Ed Lee

“Priced to Grow – Build Pricing for Sustainable Growth with Ed Lee”
Presented by Ed Lee

Pricing is one of the most powerful growth tools in an entrepreneur’s toolkit, but also one of the most misunderstood and underutilized by startups and companies. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.

Being able to build an effective pricing strategy is a critical success factor for an organization. For a company with average economics, an 1% improvement in price has up to 5X the impact on the bottom-line compared to an 1% increase in volume.

Join our session to challenge perceptions of pricing – what it is and is not – and begin laying the groundwork to integrate pricing into your company’s growth strategy that drives sustainable business goals

Tuesday, August 13th, 2019
12:00PM – 1:30PM



Ed Lee

Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.

Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and the world’s leading expert in pricing.

Ed is regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, Techstars, and the LA Cleantech Incubator.

Ed received his MBA from Oxford University, MSc from the London School of Economics, and B.A. from UCSD.

HelloAdvisr has launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more. Download the free eBook here.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to a Preccelerator Workshop: Fundraising Essentials: Term Sheets 101 w/ Caroline Cherkassky & Kelly Laffey

“Fundraising Essentials: Term Sheets 101”
Presented by Caroline Cherkassky and Kelly Laffey

Topics that will be covered include:

  • Type of financing: convertible notes vs SAFEs vs priced equity rounds
  • Convertible notes and SAFEs: caps, discounts, and other key terms
  • Priced equity rounds: economic provisions, voting rights, and other key terms

Tuesday, July 23rd, 2019
12:00PM – 1:30PM


Caroline Cherkassky

Caroline Cherkassky is a partner of the firm.

Caroline’s practice focuses on advising emerging growth, development stage, and middle market companies on a variety of matters, including venture capital and other financings, employee compensation, securities laws compliance, technology transactions, mergers and acquisitions, stockholder agreements, equity incentive plans, corporate governance, and other general corporate matters, including serving as outside general counsel to early-stage companies. She also advises the funds and other investors that invest in these types of companies.

Kelly Laffey

Kelly Siobhan Laffey is an associate of the firm and the Director of Business Affairs at the Preccelerator.

Kelly’s practice focuses on advising emerging growth and middle market companies in the technology, digital, internet, interactive media (i.e., AR and VR), and entertainment industries. Kelly counsels clients on issues related to corporate governance and formation, venture capital and other financing, joint ventures, employee compensation, complex stockholder and operating agreements, securities law regulation and other general corporate matters. Kelly also advises investors and funds in connection with venture capital and other financing.

Kelly also counsels clients in connection with mergers and acquisitions matters, including asset and equity acquisitions and dispositions, cross-border transactions, spin-off transactions, secured lending transactions, financing restructurings, and corporate reorganizations.

Drawing on her diverse work experience in the entertainment arena, including time spent with talent agencies, and music and television production companies, Kelly also assists on matters related to licensing, marketing, and exploitation of intellectual property rights.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to a Preccelerator Workshop: Equity and Alternative Compensation w/ Louis Wharton

“Equity and Alternative Compensation”
Presented by Louis Wharton

For a company founder, it is easy to understand the benefits of providing stock or stock options to employees. It’s a way of compensating employees that doesn’t drain cash from the business. Employees will feel invested in the future success of the company. Join us to get insights and wisdom about maximizing opportunities and minimizing mistakes in creating equity

Tuesday, July 9th, 2019
12:00PM – 1:30PM




Louis Wharton


Louis A. Wharton is a partner of the firm and president of the Preccelerator Program. Louis’ practice focuses on advising venture capital funds and angel networks, along with early stage, emerging growth, middle market and public companies in corporate finance, securities compliance, mergers and acquisitions and general corporate matters.

He counsels clients in the technology, e-commerce, digital media and entertainment industries, among others.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

You’re Invited to a Preccelerator Workshop: Employment Law w/ Rachael Lavi

“Employment Law”
Presented by Rachel Lavi

Rachael Lavi, an Attorney specializing in Labor and Employment matters in California, will be speaking on the top employment law risks for startup companies in California, including:

(1) best practices for hiring employees;

(2) independent contractors and misclassification issues;

(3) how to utilize interns; and other significant legal risks.

Tuesday, July 2nd, 2019
12:00PM – 1:30PM



Rachael S. Lavi, Associate, Littler

Rachael S. Lavi advises and represents employers in all matters of labor and employment law, including discrimination, harassment, wrongful termination, and wage and hour claims. Rachael has vast experience representing clients in litigation in both California state and and federal court, as well as before state and federal agencies, such as the Department of Fair Employment and Housing, the Department of Labor Standards Enforcement, the Workers’ Compensation Appeals Board, the Public Employment Relations Board, and the National Labor Relations Board.

In addition to managing a diverse litigation docket, Rachael also provides clients with direct advice and counsel to help her clients come to the best legal and business decisions regarding compliance with state and federal employment and labor laws, including wage and hour requirements, leaves of absence, paid sick leave, handbooks and written employment policies, best practices for hiring, disciplining, and terminating employees.

During law school, Rachael was a judicial extern for the Hon. Andrew Wistrich of the U. S. District Court, Central District of California and was a volunteer law clerk for the Cancer Legal Resource Center. She was a lead articles editor on the Pepperdine Law Review, a teaching assistant, and a magister of the legal honor society, Phi Delta Phi. As an undergraduate, she was an intern for Hagen Resources International in Switzerland and U. S. Senator Dianne Feinstein.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

Preccelerator Company Checkplis and Founder Abner Flores Featured on SoCal Tech

checkplisPreccelerator company Checkplis and founder Abner Flores were featured this past week on SoCal Tech’s new video interview series. Checkplis is an early, bootstrapped startup developing software for mobile payment and restaurant maintenance. Checkplis and founder Abner Flores are part of Class 10 of the Preccelerator.

To view Abner’s interview visit here. 

About Checkplis
Checkplis believes people should feel like they are visiting friends when they go out for a meal or drinks with their friends. It’s all about the experience. They are solving the last mile problem of the hospitality industry service. Whether a solo lunch, a brunch with girlfriends or a table with friends at a club, paying the check can ruin what otherwise would be a great experience after an amazing meal or drinks with friends. Checkplis is a mobile app integrated into POS systems so customers can pay, tip and split the check themselves, all from their phones. They are strategic partners and experience creators for restaurant, bar and nightclub industry leaders. Visit

You’re Invited to a Preccelerator Workshop: Financial Modeling for Startups w/ Eli Eisenberg

“Financial Modeling for Startups”
Presented by Eli Eisenberg

In this workshop you will learn the following:

The theory and purpose of a financial model in a pitch deck

An approach to financial modeling that resonates with investors

How to build the model

Tuesday, June 18th, 2019
12:00PM – 1:30PM



Eli Eisenberg

Eli Eisenberg has been a financial executive and consultant for startups and early-stage companies since 1982. In his 45 years of experience, he has learned what works, what doesn’t work and how to build financial models that build confidence and credibility with investors. In this workshop, he will share that knowledge with you.

Founded in 1991, Straight Line Management provides CFO services and financial expertise for High Potential Early-Stage Companies on a part-time basis.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event

Preccelerator Company Trufl and Founder Tavio Hobson Featured on SoCal Tech

truflPreccelerator company Trufl and founder Tavio Hobson were featured this past week on SoCal Tech’s new video interview series. Trufl is an on-demand seating platform that allows guests to wait less at busy restaurants by bidding on the next available table. Tavio and Trufl are part of Class 11 of the Preccelerator.

To view Tavio’s interview visit here. 

About Trufl
Trufl is an on-demand seating platform that allows guests to wait less at busy restaurants by bidding on the next available table. The total amount bid may be used as a credit towards their food and beverage dining experience. The Trufl platform includes a guest profile CRM system that allows restaurants to create a more personalized hospitality experience. Trufl also allows restaurants to managed their waitlist, seated guests, and floor plan. Visit


You’re Invited to a Preccelerator Workshop: The 3-Step Method for Scaling Facebook Ads with Sean Goldfaden

“The 3-Step Method for Scaling Facebook Ads”
Presented by Sean Goldfaden

Regardless of the sector and size of your startup, you can benefit from the newest Targeting options within the Facebook Ad Platform.

Sean will cover the 3-Step Method for Scaling Facebook & Instagram Ads used by CoEfficient Labs to generate millions of dollars in revenue for clients. This method should immediately enhance your advertising efforts and lower your cost per acquisition.

Tuesday, June 4th, 2019
12:00PM – 1:30PM


Sean Goldfaden

*Growth Hacking, Paid Acquisition, Facebook & Instagram Ads, Leadership, Teambuilder

CoEfficient Labs is a growth hacking agency built for venture-backed startups. We work with startups to lower their cost per acquisition, cost per install, or cost per lead. What makes us unique is our agile ‘weekly sprint’ approach to advertising.

We are a startup built for startups, and I love talking with and mentoring founders in the earliest stages of their journey. As a founder and CEO myself, I am always happy to share my learnings to help you along the journey of entrepreneurship.

We are located right here in Santa Monica and believe strongly in the LA startup ecosystem. #LongLA

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.

Now Accepting Applications for Class 13 of the Preccelerator!

Applications are now open for Class 13 of the Preccelerator ® Program, an early-stage start-up accelerator focused on the technology and digital media space!  Deadline for applications is July 15th, 2019. Start date for Class 12 is September 9th 2019.

Benefits include:

  • Access to $25,000 worth of real-time non-billable legal advice and transactional legal services on site under our standard terms of engagement
  • Initial unrestricted cash investment of $25,000 to each cohort company.
  • Access to our network of investors through investment strategy counseling sessions, Meet the VC Luncheons, Demo Day and targeted investor introductions.
  • 24/7 access to co-working space and a collaborative environment in our Santa Monica co-working space
  • A robust strategic perks program worth over $500,000
  • 100+ strategic mentors that provide regular office hours and are dedicated to each company’s success. Check out our mentor list here.
  • Over 50+ educational and networking in-house events per year, plus access to free admission to many sponsored events.
  • With an emphasis on community and collaboration, the Preccelerator alumni continue to participate, give back and help foster the success of current and future Program participants.

apply now

For more information about the Preccelerator and its offerings, contact Heidi Hubbeling at