Author Archives: Preccelerator™

SAM Preccelerator Program Presents: Marketing Bootcamp for Startups – July 10, 2014

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

 

 

 

Thursday, July 10th , 2014

5:30pm-8:00pm

 

**Food, Drinks & Networking Included!**

Register!
Great products and services don’t just deserve great marketing, they demand it! The 0 to 60 Marketing for Startups Bootcamp helps early stage companies cover the essentials in key areas including:
  • Building your brand
  • Setting up marketing processes
  • Boosting awareness and credibility
  • Lowering customer acquisition costs
  • Raising funding
Using real world examples, the bootcamp will equip entrepreneurs with practical tools and processes to build sustainable and targeted marketing programs.

 

 

Featuring

 

 

Peter Mansfield

 

Peter Mansfield is the quintessential startup marketing professional. Over the course of 25 years, he has been involved in a notable sequence of early stage company adventures and successes.  Peter’s in-the-trenches experience makes him particularly valuable in helping new ventures move quickly and efficiently to realize their market potential. He has helped fast growth companies including Xircom, Xylan, Optimal Networks, Packeteer, and Gearworks reach an aggregate market value of close to $5 billion. Alongside his strategic and tactical marketing involvement, Peter helps companies raise money, develop customer acquisition programs, and build channel partnerships. His extensive network includes top-tier VC firms and angels, venture-focused attorneys, recruiters, and other startup experts.

In addition to his market-proven ability to drive awareness and credibility for startups, Peter also provides marketing services for larger organizations. This includes financial services leaders such as Union Bank, and non-profits like The California Wellness Foundation.

On a tactical level, Peter gets actively involved in branding, website development, presentations, event/conference management, social media, SEO/SEM, advertising, collateral development, PR, and sales support.

Peter founded Mansfield + Associates in 1992. The firm works with fast growth companies across the US.

Peter’s current roster of venture-funded clients includes BillFloat (San Francisco), Marqeta (Emeryville), Revolution Credit (Irvine), Wallaby Financial (Pasadena), and ClickWithFriends (Toronto).

Peter was previously a co-founder of Dodge & Mansfield, an award-winning creative agency in Ventura County, California. He also served in senior marketing roles at Kodak U.K., Ltd., and John Lewis Ltd., the UK’s fastest growing department store chain.

   

 

 

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

 

 

 

Parking

4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

Stubbs Alderton & Markiles to Host Silicon Beach Fest Legal Panel: “Dispute Resolution 1.0”

sbf-2014

For the third year in a row, Stubbs Alderton & Markiles will be a sponsor of Silicon Beach Fest LA.  This year, SAM is the featured Legal Panel on June 19th, hosted at our Santa Monica office, with a reception to follow.  Here’s the low down:

 

“Dispute Resolution 1.0 – What Every Startup Needs to Know About Disputes and How to Minimize the Risk of Litigation”

 

 

June 19th, 2014

4:00-6:00 pm – Panel Presentation
6:00-8:00 pm – Reception in 2nd Floor Courtyard

**You MUST register on the SIlicon Beach Fest site in order to be admitted to the event**

Register!

What You’ll Learn: 

 

Experience shows that the average cost to a business for participating in a breach of contract dispute, IP/trade secrets dispute, employment dispute or other business-related dispute runs hundreds of thousands of dollars in legal fees alone.  Basic does and don’ts on licensing, non-competes, founder disputes, cybersecurity – all of these can sink a young business.  There are ways for a company or entrepreneur to minimize the risk of becoming embroiled in a dispute.  Equally important, how a company or entrepreneur handles disputes oftentimes is the difference between business success and failure.

Hear our panel of national experts drawn from the world of start-ups/entrepreneurs, trial and IP lawyers, and professional mediators provide some basic advice on how to best position your company to avoid those types of disputes in the first place, and to also provide some strategies about what steps to take if and when a dispute that cannot be easily resolved, is brewing.

The Panel

 

Moderator:  Daniel Garrie, one of the most sought-after computer forensic experts and special masters to advise federal and state judges around the country. In addition to his law degree, he holds a masters in computer science and appears as comfortable talking with entrepreneurs as he is with developers, as he is with lawyers and judges.  His national reputation in the intersection of computer forensics and the law makes him a sought-after speaker and expert in the field, and just last week he was featured in a New York Time article on cyber-security and law firms; you can view the link at: http://dealbook.nytimes.com/2014/03/26/law-firms-scrutinized-as-hacking-increases/

Panelists:

Bruce Friedman –   During his 20+ years practicing law, Bruce received just about every professional accolade out there, served as large law firm general counsel, represented name brand companies, and carved out a niche as an expert in professional liability and insurance coverage.  Since becoming a full time mediator in 2013, he has seen his career flourish, as more and more lawyers and clients in LA realize what an outstanding addition Bruce makes to the mediation marketplace.  He is presently with ADR Services in Century City.

Tony Keats – Partner, Brand Development and Content Protection Chair, Stubbs Alderton & Markiles, LLP. Tony’s almost three decade legal career has focused on both the legal and business protection of brands and creative content from consumer products to entertainment, from designer goods to the Internet. Since he commenced practice, he has provided counsel and has litigated cases on behalf of many of the world’s largest consumer product, top designer fashion brands and entertainment companies, as well as individual entrepreneurs, actors, and musicians. Tony’s litigation background also includes related commercial matters involving unfair competition, contract disputes, rights of publicity violations, business torts, domain name infringement, and idea submission claims. Tony is also the author of the best-known treatise on brand protection and counterfeiting on the market today, widely used by practitioners.  Not coincidentally, as part of his trademark/brand protection practice, Tony has served as a mediator in many IP-related disputes.

 Michael A. Sherman – Partner, Business Litigation Chair, Stubbs Alderton & Markiles, LLP –  Michael is an accomplished trial lawyer in high-stakes, “bet-the-company” litigation, and has represented both large and early-stage companies as well as entrepreneurs in all facets of business and complex commercial litigation. He has evenly split his litigation practice on both the plaintiff and defense side of cases, has first-chaired numerous trials in complex matters in industries as varied as securities, healthcare, environmental, consumer products, technology, project development/finance, advertising, real estate and apparel, and is highly skilled in class actions and unfair competition law. Michael’s trial skills and courtroom success resulted in his being named several years ago to the “Top 100 Lawyers” in California list, published by the Daily Journal newspaper chain. He has consistently been named to “Best Lawyers in America”.

Chris Colvin –   Chris is a former engineer with a technical degree from Princeton, who went on to law school and a stint as a partner in a major NY firm (Kramer Levin) before he started his own NYC-based IP firm a few years back.  In addition to his “day job” as an attorney specializing in IP litigation, Chris founded two social networking sites, Ivy Life, focused on alums of the Ivy League, at http://www.ivylife.net  and In The House, focused at In House Counsel, at http://i-t-h.org.

The Courtyard Party! 

6pm-8pm
2nd Floor Courtyard
1453 3rd Street Promenade

FREE to attend when you flash your Silicon Beach Fest pass!  

Enjoy free food and drinks with like-minded entrepreneurs and startup leaders fueling innovation in Los Angeles!  Stubbs Alderton & Markiles, LLP invites you to join us at ourSilicon Beach Fest Courtyard Party in our newly expanded Santa Monica office on 3rd Street Promenade.  

“Working with Developers” – Follow-up Blog Post by Tony Karrer to Preccelerator Program Event

 

 

Dr. Tony Karrer, April 22nd speaker at the Preccelerator Program event entitled “Working with Developers, ” has issued a follow-up post, further expanding on the topic.  To read the full post, click here.

For more information about our upcoming Preccelerator Program events, click here.

 

SAM Preccelerator Program Presents: “Fundamentals of an Investor Pitch” with Eli Eisenberg

Join Stubbs Alderton & Markiles, LLP

for this exclusive event!

 

“Fundamentals of an Investor Pitch”

 

Thursday, May 15, 2014

 

5:30pm-8:00pm

 

      • Learn what really interests investors
      • Learn how to get their attention and KEEP their attention
      • Proper use of PowerPoint as a tool to enhance your message
      • Techniques to make you a more credible presenter

Register!

Featuring

 
 
Eli Eisenberg, CEO
Straight Line Management

Eli Eisenberg has more than 35 years of hands on experience in the financial and business management of entrepreneurial companies.  As founder and CEO of Straight Line Management™, he specializes in providing financial expertise and mentoring to high-potential early stage companies. Mr. Eisenberg helps them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control.

Since launching his Straight Line Management consulting company in 1991, he has served as a trusted advisor to more than 70 early-stage companies, both traditional and web based, across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies and non-profit organizations.

Prior to starting Straight Line Management, Mr. Eisenberg served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold his own successful consumer products company.

Mr. Eisenberg has extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. He received his MBA from the University of California, Berkeley in 1976 and became a Certified Public Accountant in the State of California is 1978. He is also a Fellow of the Larta Institute, where he conducts workshops and mentoring sessions for entrepreneurs in conjunction with their NIH, NSF, TATRC and USCA Commercialization Assistance Programs

 

 

   

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

SAM Preccelerator Program Presents: “Working with Developers” with Tony Karrer – April 22, 2014

Join Stubbs Alderton & Markiles, LLP

for this exclusive event!

 
“Working with Developers”
 
Tuesday, April 22, 2014
 
5:30pm-8:00pm
Register!


Are you a non-technical startup founder who’s challenged by working with technical people?  Having trouble recruiting them?  Aren’t sure if your team is executing very well?  Not sure if they are building things the right way?  Can’t understand how you can be relatively clear about what you want only to find they’ve built something different from what you said, and it took longer and even that doesn’t work quite right?  Find that talking with them often seems like more work than it should? 

 

Many non-technical founders find this to be their experience. Dr. Tony Karrer has been bridging the gap between non-technical founders and technical resources for the past 20+ years. 

 

His presentation looks at:

Basics of recruiting and working with technical people.  Communications, motivators/demotivators.

  • Founder Developer Gap.  Recognizing it and how to close it.
  • Symptoms of a Poor Development Team and what to do about it.
  • Product and Project Management.  Documenting for developers.
 

You will walk away with a better understanding of how to effectively work with your CTO and developers.

 

 

Featuring
 
 
Dr. Tony Karrer,
CEO/CTO TechEmpower
Founder & CTO Aggregage

 

Tony has worked with more than 30 early-stage companies as a part-time CTO including as the part-time CTO of eHarmony for its first four years.  Tony is the CEO/CTO of TechEmpower, a web/mobile/software development firm based in El Segundo that is known for its high performance practice and framework benchmarks.  Tony is also the Founder and CTO of Aggregage, an online B2B Media Company.  In addition to working with startups, Tony has consulted on technology implementations for large companies including Credit Suisse, Citibank, Lexus, Universal Music, IBM and HP.

 

Dr. Karrer was valedictorian at Loyola Marymount University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. and Ph.D. in Computer Science. Tony taught Computer Science for 11 years. He is a frequent speaker at industry and academic events.  He is well-known for his SoCal CTO blog and his StartupRoar topic hub.  Tony is the lead organizer of the LA CTO Forum, a group of 300+ CTOs in Los Angeles, and Mentor Night, a founder mentoring group.

 

   

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

Grand Opening – Stubbs Alderton & Markiles Santa Monica Office Expansion!!

Join Stubbs Alderton & Markiles, LLP

for the 

Grand Opening

 of their expanded Santa Monica Office and Preccelerator Program Space!

 

Grand Opening 

Join Stubbs Alderton & Markiles, LLP for an evening of good food, conversation and networking as we celebrate the Grand Opening of our newly expanded office and Preccelerator Program space in Santa Monica.

Thursday, March 20, 2014

 5:30pm-8:00pm

 Register
sam-logo-sm

Stubbs Alderton & Markiles, LLP

1453 3rd Street Promenade, Suite 300

Santa Monica, CA 90401

Parking

4th Street/Broadway ramp or in the Santa Monica Place Mall

 

We hope to see you there!

Stubbs Alderton & Markiles, LLP Announces Third Class of Preccelerator Program

Preccelerator Program begins its third class of companies in Santa Monica

Los Angeles (March 6, 2014) Stubbs Alderton & Markiles, LLP is pleased to announce the admission of a new group of companies to join the third class of its Preccelerator Program in Santa Monica.  The Preccelerator is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space and access to sophisticated legal services, with the objective of helping start-ups grow their idea from business concept to funded startup.

The new participants include:

CardBlanc a virtual debit card that unlocks an effortless and secure mobile shopping experience for kids 13 and up.

District2.Co – an online community established to service garment industry professionals who are dissatisfied with the sourcing and supply chain deficiencies in the fashion industry.

GoGet! – an App and Marketplace that helps Store Owners and Consumer Users make money by obtaining a marketing commitment from the Store Owner and giving money in small increments to loyal and new customers in exchange for sharing information.

Rally – creators of an automated kiosk network to rent battery packs to smart phone and tablet users.  Rally is a convenient, low-cost and mobile way to charge your device that provides power when you need it, where you need it most.

Team(You), Inc. – a software tool that incentivizes students in classrooms and increases their engagement.

The Program has one additional company that is in stealth mode, and one company from the last class that is continuing with the Preccelerator.

The Preccelerator Program was launched early in 2013 and has had great success with its first and second classes, which resulted in Fleck (fka Splash.io) being accepted into the Portland Incubator Experiment (P.I.E.) for their 12-week incubator program and 3Ten8 joining The Alchemist accelerator program in the Bay area.

About Stubbs Alderton & Markiles, LLP

Stubbs Alderton is a business law firm with robust corporate, public securities, mergers and acquisitions and intellectual property practice groups focusing on the representation of venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent the full spectrum of Southern California business with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. Their mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of their Firm.

For more information about the Preccelerator Program and to fill out an application, click here or contact Heidi Hubbeling at (310) 746-9803.

Stubbs Alderton & Markiles, LLP Announces Expansion of Santa Monica Office

sam-logo-sm

Los Angeles, CA (February 25, 2013)  –  Stubbs Alderton & Markiles, LLP, Southern California’s leading business law firm, has announced the expansion of its Santa Monica office at 1453 3rd Street Promenade, Santa Monica, CA. This office is located on the corner of Third Street Promenade and Broadway Boulevard. The growth of the Firm and its Preccelerator Program has provided the opportunity for this expansion.  The new office opening makes an inspiring statement about the support and involvement that Stubbs Alderton will continue to contribute to the Silicon Beach marketplace.  An open house celebration will be scheduled for some time in March.

Scott Alderton, a founder and managing partner of Stubbs Alderton & Markiles, LLP, comments: “Since opening our office in Santa Monica, we have assisted in the growth of a handful of super early-stage businesses, two of which (Fleck and 3Ten8) have moved on to prominent Accelerator Programs.  Fleck moved to the Portland Incubator Experiment (PIE) in Portland, Oregon (http://www.piepdx.com) and 3Ten8 moved to The Alchemist in the Bay area (http://www.alchemistaccelerator.com). We have also produced and hosted dozens of “Preccelerator Events” ranging from simple mixers to substantive educational seminars.  That level of involvement is vital to Stubbs Alderton & Markiles, given our historical commitment to the start-up ecosystem. Our expansion and growth in Santa Monica is a demonstration of our commitment to be leaders and innovators in this community.”

Company Information
Stubbs Alderton & Markiles, LLP is a business law firm with robust corporate, public securities, mergers and acquisitions and intellectual property practice groups focusing on the representation of venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent the full spectrum of Southern California business with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. Their mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of their Firm.

About the Preccelerator Program
The Preccelerator is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space and access to sophisticated legal services, with the objective of helping start-ups grow their idea from business concept to funded startup. For more information, visit www.stubbsalderton.com/preccelerator

 Media Contact
For further information regarding this press release, please contact Heidi Hubbeling, Director of Marketing – (310) 746-9803 or hhubbeling@100.26.91.60

SAM Preccelerator Program Presents: “Networking for Capital” with Len Lanzi

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

 

networking-for-latino-mbas-lam-social-club1

“Networking for Capital”

This session will focus on techniques and ways to network in the VC and Angel Community.  We will interact and share best practices on business development and promoting your start-up.


Thursday, February 27, 2014

5:30pm-8:00pm

 **Networking and Startup Demos!**

SAM Preccelerator Program participants will have demo tables where they will showcase their companies. Check them out!

Featuring

  Len Lanzi

Len Lanzi, Executive Director,
LA Venture Association, (LAVA)
 

Len Lanzi is Executive Director of LAVA, and has over 20 years of non-profit organization management and fund development experience. In his role, he works with the LAVA board of directors to direct the strategic plan and organize educational and informational programs about the venture business environment in the greater Los Angeles region.

Sponsored by

sam-logo-sm   

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

SAM Client and Preccelerator Program Company Fleck Featured on FastCoDesign.com

3022062-inline-750-fleck-2

SAM client and Preccelerator Program company Fleck (fka Splash) is being featured in a review on FastCoDesign.com in an article entitled “An iPhone App That is Like Instagram for Designers.”

To view the full article, click here.

To download the app, visit http://getfleck.com, or visit the app store.

For more information about our Preccelerator Program, visit www.stubbsalderton.com/preccelerator