This panel, hosted by the SAM Preccelerator Program, discusses the differences and benefits of accelerator, incubator and co-working spaces from the accelerator, legal and entrepreneur viewpoints.
For more information about the Preccelerator Program, contact Heidi Hubbeling at (310) 746-9803 or hhubbeling@100.26.91.60
Congratulations. You’re on the verge of releasing your product.
We will be discussing how to go from product completion to revenue. With or without funding to attack your market, Rob will provide the infrastructure you’ll need to begin generating sales or to build out a nationwide sales organization. From understanding the buying process to deciding the profile of your first sales person, Rob will walk you through the components required to avoid mistakes and make sure you’re ready for success.
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Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401
Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall
We hope to see you there!
Date: September 24, 2014 Wednesday
Time: 11:30am-2:00pm
Location: Stubbs Alderton & Markiles, LLP
(1453 3rd Street Promenade, Suite 300, Santa Monica, CA 90401)
Parking: Parking across the street in the Santa Monica Place Mall (first 90 minutes free. $1 for the next hour and $1.50 for each additional 30 minutes)
Free for LAVA Members $35 for Non-Members
Natalie Do, Steering committee member and sponsor of Women in LAVA (WinLAVA), VP, Relationship Manager of Torrey Pines Bank, specialize in banking and lending for professional service firms, middle market companies and non-profit organizations.
Maggie Shih, Steering committee member of Women in LAVA (WinLAVA), VP of Product & Technology Services at DataPop.
Presenters/Panelists
Jedd Gold
Co-Founder and CEO
The Kive Company
Jedd Gold is the Co-Founder and CEO of The Kive Company, creators of the Artkive app and Tastemaker Mom. Artkive has been featured on the Today Show, Katie Couric, named a Cool Mom Tech Pick of the Year, a Daily Candy Favorite Find of the year, and featured on iTunes for more than a year in their Best Apps for Parents category. Tastemaker Mom is a community whose insight and voices are helping shape the way brands market to women. Jedd co-founded and sold his last business which built training games for corporations and the government. Prior to his entrepreneurial endeavors, Jedd served as Managing Director of Marketing for Variety Magazine, and was VP of Marketing for an entertainment company where he was responsible for developing the brand strategies, marketing promotions, launch plans and corporate partnerships for properties such as Strawberry Shortcake. Jedd received his MBA from UCLA’s Anderson School of Business and BA from the University of Michigan. He resides in Los Angeles with his wife and 2 daughters.
Kelsey Doorey
Founder and CEO
Vow To Be Chic
Kelsey Doorey is the Founder and CEO of Vow To Be Chic, the first company to offer designer bridesmaid dress rentals, introducing cost savings and convenience to the bridesmaid experience and bringing an age-old tradition into the 21st century. It introduces an affordable, convenient, and stylish alternative to the status quo, offering dresses from $95 that retail for an average of $300. By offering designer bridesmaid dress rentals online, Vow To Be Chic is a disruptive concept in the bridal industry, bringing an age-old tradition into the 21st century. Being a bridesmaid is an expensive honor and we’re here to help. Kelsey has an MBA from UCLA Anderson and a BA from Columbia University. Prior to Vow, Kelsey worked as a management consultant for four years before following her passion to the retail industry. In retail, Kelsey has worked at RentTheRunway, Bloomingdale’s, Michael Kors, and BCBGMaxAzria.
Renee Miller
President/Creative Director
The Miller Group Advertising
Renee Miller has been recognized as one of Los Angeles’ leading creative directors. She has won nearly every major creative award including One Show, Communication Arts (CA), Best of the West, ADDY, Graphis, and N.Y. Art Directors Club. She has judged Communication Arts advertising annual and presented at several prestigious awards shows. For seven consecutive years, the Los Angeles Business Journal has named The Miller Group one of the top 75 women-owned businesses in Los Angeles. Renee was also one of 200 women in Los Angeles nominated for the “2007 Women Making a Difference” awards sponsored by the Los Angeles Business Journal. Renee has been featured in Adweek, Brandweek, Ad Age, Entrepreneur, New York Times, Los Angeles Times, Marketing Sherpa and dozens of other publications around the country and has spoken to dozens of groups around the country, as well as guest lectured at UCLA, USC, UC Irvine, Pepperdine, Loyola Marymount and Ohio State University.
Christine Woodward
Founder and CEO
Henry Woodward Communications
Christine Woodward has spent more than two decades creating successful marketing campaigns for companies across the Western United States. Through her consulting firm, Henry Woodward Communications, Chris has represented clients in a wide range of industries, including law, finance, accounting, health, insurance, architecture, engineering, real estate, recreation, high technology, and aviation. She has designed campaigns for Los Angeles World Airports, the Boeing Company, Earth Tech, Loyola Marymount University, Psomas, and Raging Waters Theme Parks, to name a few. Chris created My PR Tools to bring the benefit of her marketing and PR expertise to professionals and entrepreneurs. She designs comprehensive, affordable marketing campaigns designed to hit the sweet spot with target clients. Through her consulting packages, Chris brings the power of marketing and PR to professional services firms and start-ups at a fraction of the cost of hiring an agency. She helps her clients get up and running with proven, highly successful marketing strategies to get maximum exposure and boost revenues. Before forming her own company, Chris was director of Public Affairs for the 1,000-acre Playa Vista master-planned community just south of Marina del Rey, CA. Prior to that, she served on the executive staff of the Mayor of Los Angeles. Chris is a graduate of UCLA and a long time Manhattan Beach resident.
Stubbs Alderton & Markiles’ client and Preccelerator Program company,
Team(You), a digital incentive tool, launched in June.
http://www.teamyou.co
The web application allows teachers and staff to administer incentive programs online. Through the system students are immersed in a token economy that increases financial literacy; the digital
tracking allows personalized student-teacher interactions.
The web application replaces incentives being widely used, like paper bucks or marbles in a jar through an easy to use seating chart interface. Students earn points for academic, life, and social skills like improving test scores, class participation, and helping out other students. Data is immediately recorded and can be analyzed by students and teachers.
Early demand is highest from innovative middle school principals looking to address the dropoff in student engagement in high school. “These principals are looking for the solution to that precipitous drop at the 8th grade,” says Andrew Cheeseman, Team(You) co-founder. “This system catches the students’ attention in 6th grade and continues with them through this critical growth spurt in their physical and emotional lives.”
Team(You) is the upgrade of a system with a seventeen-year development at after-school provider Bresee Foundation. Student engagement and enrollment boomed at the after school program, along with growth in the number of points students earned. Bresee students report that the chance to earn points was the reason they came, even on days they thought to skip.
Team(You) founder Cynthia Harrington, serial entrepreneur and financial services executive, volunteered to create a points-based financial curriculum that explained how the token economy was like real life, for which she was awarded the PF Bresee Award. Over 8,000 students have learned about earning and spending in real life while they accumulated over two million points. “These students helped to write the curriculum from their own experiences,” says Harrington. “I added financial concepts as well as questions that challenged them to critical thinking about math as well as life problems.”
Demand for such a product was evident from the beginning. “‘Why can’t we have this?’ any school leader who saw the Bresee system would inevitably ask,” says Harrington. “With that kind of demand, we had a duty to make it available.”
The time tested software system from Team(You) makes it easier for teachers to administer incentive programs that most are already using, and it offers digital tracking of important behavioral trends. The program serves students of all ages; special features are designed for particularly critical years for increasing student engagement.
About Team(You)
Team(You) is the digital tool that increases school engagement. Education is one of the last industries to cut labor costs and to increase outcomes through the innovative use of technology. Team(You)’s proven system has value to classrooms across the world, and the company is meeting the challenge to bring enterprise-level software to individual use in the classroom. Founded in 2013 by serial entrepreneur Cynthia Harrington and backed by Wall Street and tech executives, the token economy that students find fun is a powerful learning tool for financial education. The relevant lessons and real-time reporting increases engagement across the school day and facilitates Common Core. Honoring the innovation that comes from the non-profit sector, Bresee holds an ownership stake in Team(You).
For more information about Team(You) contact: Cynthia Harrington, CEO, Team(You), cynthia@teamyou.co or visit http://www.teamyou.co/
For more information about the Preccelerator Program, contact Heidi Hubbeling hhubbeling@100.26.91.60 or (310) 746-9803.
Congratulations to SAM Preccelerator Program Company 3Ten8! They have been selected to be in the first class of of Citrix’s new program, Citrix Startup Accelerator Seed Program. As part of their acceptance, 3Ten8 will receive $250k in seed funding, formal training and guidance from an Innovators Council comprised of CIOs and CTOs from AMD, Bosch, Citrix, Coca-Cola and Ricoh, as well as investors from top Silicon Valley VC firms. The will also present their products and services and report on their latest progress at the Innovators Day taking place at the Citrix Silicon Valley headquarters in Santa Clara.
To view the Wall Street Journal press release, click here.
About 3Ten8
3TEN8 develops software that helps mobile network operators visualize network performance, analyze subscriber behavior and optimize their wireless networks; a state-of-the-art mobile device is only as functional as its wireless network. Currently, these networks are being managed by basic and inefficient tools. As telecom engineers, we grew tired of the shortcomings of these tools, so we took matters into our hands, dared to defy the status quo and created our own solution. 3TEN8 was founded by former employees of major telecommunications and software corporations. Merging the best of these two disciplines allowed us to develop an inspired and innovative software. By converting network data into easily understood and usable information, we have made it possible for engineers and executives to make more knowledgeable decisions. Ultimately better tools leads to happier engineers, improved networks, less dropped calls, and subsequently, happier customers and increased revenue. 3TEN8 targets 80+ mobile network operators in the U.S. and 800+ worldwide.
To view 3Ten8’s pitch, click here.
For more information about our Preccelerator Program, contact Heidi Hubbeling at hhubbeling@100.26.91.60 or (310) 746-9803.
Peter Mansfield is the quintessential startup marketing professional. Over the course of 25 years, he has been involved in a notable sequence of early stage company adventures and successes. Peter’s in-the-trenches experience makes him particularly valuable in helping new ventures move quickly and efficiently to realize their market potential. He has helped fast growth companies including Xircom, Xylan, Optimal Networks, Packeteer, and Gearworks reach an aggregate market value of close to $5 billion. Alongside his strategic and tactical marketing involvement, Peter helps companies raise money, develop customer acquisition programs, and build channel partnerships. His extensive network includes top-tier VC firms and angels, venture-focused attorneys, recruiters, and other startup experts.
In addition to his market-proven ability to drive awareness and credibility for startups, Peter also provides marketing services for larger organizations. This includes financial services leaders such as Union Bank, and non-profits like The California Wellness Foundation.
On a tactical level, Peter gets actively involved in branding, website development, presentations, event/conference management, social media, SEO/SEM, advertising, collateral development, PR, and sales support.
Peter founded Mansfield + Associates in 1992. The firm works with fast growth companies across the US.
Peter’s current roster of venture-funded clients includes BillFloat (San Francisco), Marqeta (Emeryville), Revolution Credit (Irvine), Wallaby Financial (Pasadena), and ClickWithFriends (Toronto).
Peter was previously a co-founder of Dodge & Mansfield, an award-winning creative agency in Ventura County, California. He also served in senior marketing roles at Kodak U.K., Ltd., and John Lewis Ltd., the UK’s fastest growing department store chain.
Eli Eisenberg has more than 35 years of hands on experience in the financial and business management of entrepreneurial companies. As founder and CEO of Straight Line Management™, he specializes in providing financial expertise and mentoring to high-potential early stage companies. Mr. Eisenberg helps them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control.
Since launching his Straight Line Management consulting company in 1991, he has served as a trusted advisor to more than 70 early-stage companies, both traditional and web based, across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies and non-profit organizations.
Prior to starting Straight Line Management, Mr. Eisenberg served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold his own successful consumer products company.
Mr. Eisenberg has extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. He received his MBA from the University of California, Berkeley in 1976 and became a Certified Public Accountant in the State of California is 1978. He is also a Fellow of the Larta Institute, where he conducts workshops and mentoring sessions for entrepreneurs in conjunction with their NIH, NSF, TATRC and USCA Commercialization Assistance Programs
Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401
Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall
We hope to see you there!
Are you a non-technical startup founder who’s challenged by working with technical people? Having trouble recruiting them? Aren’t sure if your team is executing very well? Not sure if they are building things the right way? Can’t understand how you can be relatively clear about what you want only to find they’ve built something different from what you said, and it took longer and even that doesn’t work quite right? Find that talking with them often seems like more work than it should?
Many non-technical founders find this to be their experience. Dr. Tony Karrer has been bridging the gap between non-technical founders and technical resources for the past 20+ years.
His presentation looks at:
Basics of recruiting and working with technical people. Communications, motivators/demotivators.
You will walk away with a better understanding of how to effectively work with your CTO and developers.
Tony has worked with more than 30 early-stage companies as a part-time CTO including as the part-time CTO of eHarmony for its first four years. Tony is the CEO/CTO of TechEmpower, a web/mobile/software development firm based in El Segundo that is known for its high performance practice and framework benchmarks. Tony is also the Founder and CTO of Aggregage, an online B2B Media Company. In addition to working with startups, Tony has consulted on technology implementations for large companies including Credit Suisse, Citibank, Lexus, Universal Music, IBM and HP.
Dr. Karrer was valedictorian at Loyola Marymount University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. and Ph.D. in Computer Science. Tony taught Computer Science for 11 years. He is a frequent speaker at industry and academic events. He is well-known for his SoCal CTO blog and his StartupRoar topic hub. Tony is the lead organizer of the LA CTO Forum, a group of 300+ CTOs in Los Angeles, and Mentor Night, a founder mentoring group.
Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401
Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall
We hope to see you there!
