Tag Archives: Star Metrics

Save the Date – Preccelerator Class 12 Demo Day

Clear your calendar – It’s going down!


The Preccelerator ® Program Class 12 Demo Day kicks off on November 13th @ 6:00 pm, and you’re invited to take part in the festivities.

What a wild ride it has been! Preccelerator cohort companies are early stage, and we work hand in hand with them throughout their term to know their market and users, foster their leadership skills, build and test their product, avoid legal pitfalls, ensure the defensibility of their products, acquire users and partnerships and prepare them for the fundraising process. Now it’s time to showcase their efforts!




Expy Health is a digital health platform designed to optimize orthopedic recovery. The platform helps patients prepare for & recover from orthopedic surgery while improving clinical efficiency through remote monitoring. By tracking real-time data, they are able to provide health analytics and insights that lead to increased patient engagement and better health outcomes. Working with healthcare providers, they deliver the tools to educate and support patients during at-home rehabilitation which expedites recovery and reduces costs.

Visit https://expyhealth.com/



nēdl (as in, “the haystack”) is a free app that converts audio into text so radio listeners can search live content as easily as they search the web— by keywords (being said at this moment!), and songs & artists (being played right now!)— and, then discover what comes next on over 120,000 live radio stations worldwide.

Users can even add their own voices to the live search results of premium live news, sports, talk to become searchable by the words they say. It’s as simple as tapping the microphone button in the app to go live – no signup necessary.

Visit www.nedl.com/

Checkplis believes people should feel like they are visiting friends when they go out for a meal or drinks with their friends. It’s all about the experience. They are solving the last mile problem of the hospitality industry service. Whether a solo lunch, a brunch with girlfriends or a table with friends at a club, paying the check can ruin what otherwise would be a great experience after an amazing meal or drinks with friends.

Checkplis is a mobile app integrated into POS systems so customers can pay, tip and split the check themselves, all from their phones. They are strategic partners and experience creators for restaurant, bar and nightclub industry leaders.

Visit www.checkplis.com

Trufl is an on-demand seating platform that allows guests to wait less at busy restaurants by bidding on the next available table. The total amount bid may be used as a credit towards their food and beverage dining experience. The Trufl platform includes a guest profile CRM system that allows restaurants to create a more personalized hospitality experience. Trufl also allows restaurants to managed their waitlist, seated guests, and floor plan.

Visit www.truflapp.com


1316 3rd Street Promenade
Suite 107
Santa Monica, CA 90401

SA&M Preccelerator ® Program Announces Milestone Tenth Class of Companies + Location Move!

To accommodate this growth, Stubbs Alderton & Markiles’ accelerator, The Preccelerator, is moving to expand its coworking space for companies in Santa Monica.

PrecceleratorLOS ANGELES, Calif., August 6, 2018 (Newswire.com) – The Preccelerator® Program, a Santa Monica, California-based early-stage startup accelerator focused on digital media and technology companies, announced today that it is moving its Santa Monica offices as a result of its growth as it adds its milestone tenth class of companies featuring six innovative startups including AlgoPay, CheckPlis, HaloLoop, Screen Door Labs, Star Metrics and UNOMI.

The new Preccelerator office, located at 1316 3rd Street Promenade Suite 107, both increases the co-working space for the in-house companies and increases event space. The Preccelerator strategically remains in the heart of Santa Monica to provide a technology hub that is close to many valuable educational and networking events, tech culture and other resources to facilitate their growth. The expansion also demonstrates the continued commitment to the Los Angeles tech community that Stubbs Alderton & Markiles, LLP is well known for. To celebrate the tenth class milestone and new office, the Preccelerator will host an open house in September.

In 2012 Stubbs Alderton & Markiles launched the first-of-its-kind Preccelerator® Program to provide select start-ups with co-working space, mentorship, sophisticated legal services, curriculum and access to a strategic perks portfolio with the objective of helping grow a founder’s idea from business concept to a funded company. Over the past six years, 37 companies have graduated the Program, of which 26 have received funding totaling over $11.5M.

Scott Alderton, managing Partner of Stubbs Alderton & Markiles and Chairman of the Preccelerator commented, “When we founded the Preccelerator in 2012, and convinced 3 fledgling startups to move into our space and work with us, we had no idea we could end up where the Preccelerator is today. We conceived this model of offering co-working office space in conjunction with sophisticated startup legal services. We now offer that plus access to over 100 seasoned mentors that actively assist in growth and success, a sophisticated curriculum, access to our network of investors through investment strategy sessions, Meet the VC Luncheons, Demo Day and targeted investor introductions, plus a robust Preccelerator Perks Portfolio with over $450,000 worth of discounted services and benefits to help our cohorts succeed and cut overhead expenses. To say the very least, I’m incredibly proud of what our team has created, and the leadership we demonstrate every day in the Los Angeles tech community.”

Preccelerator® Program Class 10 companies include:

AlgoPay is a borderless e-bank that enables refugees to store and withdraw payments from anywhere. Along with not having access to standard payment systems like PayPal, a majority of refugees also have no place to store their income. On the macro-scale, there’s a borderless population of 67 million unbanked individuals, and on the micro-scale, some of the world’s most vulnerable people are carrying all of their savings in cash with no place to manage funds. AlgoPay operates like both an e-wallet and an ATM. Users can store their income in AlgoPay’s digital wallet, and similar to Western Union, they can withdraw payments at any Algo vendor location— totally bankless. Algo Pay is currently running pilots in Turkey + Jordan and have signed a partnership with UpWork as the first user of Algo’s payment network.

CheckPlis believes people should feel like they are visiting friends when they go out for a meal or drinks. It’s all about the experience. Checkplis is a mobile app integrated into POS systems enabling customers to pay, tip and split the check themselves, all from their phones. Checkplis increases table turnover and efficiency for restaurants and bars and simplifies the checkout experience for consumers.

HaloLoop is a Santa Monica based mobile software company that is reinventing the way people and religious organizations engage with each other. We are a marketplace and live streaming service where people can help others connect to live religious services and donate.
Screen Door Labs created ARescue, an Augmented Reality team communication software for “boots on the ground”. Built for first responders, the system organizes and displays data onto AR glasses. First responders have access to 2D and 3D maps, as well as geotags and video, feeds from drone operators and other responders. ARescue allows first responders to work safer, respond faster, and communicate better as a team.

Star Metrics is an entertainment analytics platform and suite of tools designed to make the casting, financing and forecasting process easier for content creators. With StarMetrics, users can easily discover new talent and understand the value of actors, directors and other entertainers across many data points, such as international appeal, social media reach, or box office impact. StarMetrics provides predictive intelligence and analytics that empowers creators, advertisers, investors and other stakeholders to succeed in an increasingly global and complex content marketplace.

UNOMI is a SaaS for animators and video game developers. UNOMI leverages advanced voice recognition and motion capture technology that automates a lot of the most time-consuming aspects of animation production. Our voice recognition software understands human speech in multiple languages. This allows animators to easily create the speech of multiple 2D and 3D animated characters and for some, UNOMI gives them the ability to create content on a daily basis. UNOMI’s motion capture software will give content creators the ability to easily track human movement within their home or studio, which will eliminate the need to rent expensive motion capture studio space and equipment. Large-scale animation studios will be able to drastically reduce costs allowing them to create more content in a significantly shorter amount of time. UNOMI will also be releasing an Augmented Reality and VR, 3D object plugin for Adobe software which will allow users to easily implement and animate 3D objects quickly and easily. Each UNOMI software will be intuitive, which will eliminate a learning curve for most users.

For more information about the Preccelerator® Program, visit

About Stubbs Alderton & Markiles, LLP
Stubbs Alderton & Markiles, LLP is a Southern California-based business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property and business litigation practice groups focusing on the representation of, among others, venture- backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent a broad range of industries with a concentration in the technology, entertainment, video game, apparel and medical device sectors. The firm’s mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of the firm. For more information, visit https://preccelerator.com.

About the Preccelerator® Program
The Preccelerator® is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space, sophisticated legal services, education, networking, mentorship and $450,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 100 active strategic mentors providing free office hours and discounted services, and provides over 75-plus educational workshops and networking events each year. The Program expanded in 2017 to accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, and expanded benefits to accepted companies. To apply to the Preccelerator, visit www.preccelerator.com/application.

Heidi Hubbeling
Chief Operating Officer, Preccelerator® Program