Tag Archives: Ed Lee

Return of the P-Word

The headlines have been rough for growth startups in recent months (insert link about WeWork).

It has been particularly challenging for growth startups and their investors looking to take their company public. For what were once the darlings of the investment, tech and media worlds, suddenly the music has started to slow, if not stopped (see Postmates).

In some ways, we’ve now reached a peak when you have a twitter battle between a prominent investor and a professor on the merits of these companies’ existence and prospects of survival. It turned ugly (or entertaining depending on your seats) when they started to make wagers online to show “skin in the game”.

No, this post isn’t a takedown of VCs, WeWork, or any other VC-backed growth company.

What is rising from these debates is something more subtle and important – a discussion about how businesses are grown and their pathway to profitability or the “P-word”. (Sorry, I know many were expecting me to say pricing, but we’ll get to that)

Let’s go over how we got here and what to consider when thinking about the profitability question for your business.

To read the full article visit the HelloAdvisr blog.

EDWARD LEE
Founder & CEO
HelloAdvisr

Ed Lee is a pricing and go-to-market specialist and trusted adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth strategies.

Ed specializes in international and national marketing and pricing strategies, discount optimization, and salesforce management across retail/ecommerce, marketplace and platform businesses. Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing.

Ed is regularly invited to speak on pricing strategy at leading universities and institutions including the University of Southern California (USC), UC San Diego and General Assembly as well as startup/tech organizations such as LA Cleantech Incubator (LACI) and Wayra (London, UK). Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.

Fundamentals of a Winning Business Model

At the core of every successful company is a strong business model.

Your business model is the blueprint for how your business will make money (or not). But for many companies starting out, not enough time or effort is put into identifying the right business model for their business.

This can turn out to be a very costly mistake.

In a study by CB Insights on the top reasons why startups fail, a top ten reason (coming in at #7) is going to market with a product without a business model.

It doesn’t have to be this way.

Designing the right business model for your company, product and goals are very much in your control. From our experience working with fast-growing startups to global corporations, we cover core elements to building a successful business model.

To read the full article on HelloAdvisr, visit here.

EDWARD LEE
Founder & CEO
HelloAdvisr

You’re Invited to a Preccelerator Workshop: Priced to Grow – Build Pricing for Sustainable Growth with Ed Lee

“Priced to Grow – Build Pricing for Sustainable Growth with Ed Lee”
Presented by Ed Lee

Pricing is one of the most powerful growth tools in an entrepreneur’s toolkit, but also one of the most misunderstood and underutilized by startups and companies. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.

Being able to build an effective pricing strategy is a critical success factor for an organization. For a company with average economics, an 1% improvement in price has up to 5X the impact on the bottom-line compared to an 1% increase in volume.

Join our session to challenge perceptions of pricing – what it is and is not – and begin laying the groundwork to integrate pricing into your company’s growth strategy that drives sustainable business goals

Tuesday, August 13th, 2019
12:00PM – 1:30PM

Featuring:

Ed Lee

Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.

Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and the world’s leading expert in pricing.

Ed is regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, Techstars, and the LA Cleantech Incubator.

Ed received his MBA from Oxford University, MSc from the London School of Economics, and B.A. from UCSD.

HelloAdvisr has launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more. Download the free eBook here.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.