“Priced to Grow – Build Pricing for Sustainable Growth with Ed Lee”
Presented by Ed Lee
Pricing is one of the most powerful growth tools in an entrepreneur’s toolkit, but also one of the most misunderstood and underutilized by startups and companies. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.
Being able to build an effective pricing strategy is a critical success factor for an organization. For a company with average economics, an 1% improvement in price has up to 5X the impact on the bottom-line compared to an 1% increase in volume.
Join our session to challenge perceptions of pricing – what it is and is not – and begin laying the groundwork to integrate pricing into your company’s growth strategy that drives sustainable business goals
Tuesday, August 13th, 2019
12:00PM – 1:30PM
Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and the world’s leading expert in pricing.
Ed is regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, Techstars, and the LA Cleantech Incubator.
Ed received his MBA from Oxford University, MSc from the London School of Economics, and B.A. from UCSD.
HelloAdvisr has launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more. Download the free eBook here.
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401
We hope to see you there!
*You must register with your name & email to attend this event.