Stubbs Alderton & Markiles and the Preccelerator Program are proud to announce the launch of their Startup Superhero Video Series – featuring SA&M Attorneys, Preccelerator Mentors, and entrepreneurs on topics specific to entrepreneurship and lessons learned throughout the journey.
This week we’re featuring Preccelerator Mentor and Board Member Peter Csathy, as he talks about the state of the digital media market.
Peter Csathy is a media/digital media/tech advisor, business development executive/dealmaker, strategist, entrepreneur/operator, venture capitalist/investor, and journalist who has consistently led and driven transformative innovation, expansion and enterprise value for both leading public and private companies (including via successful M&A exits and negotiated deals valued in excess of $4 billion). Career equally spans both traditional and digital media/technology (and with significant international experience). Deep senior level decision-maker and influencer contacts and relationships.
He is a recognized thought leader frequently featured in The Wall Street Journal, TechCrunch, Venturebeat, Variety, The Hollywood Reporter, New York Times, Los Angeles Times, TheWrap, Billboard, CNBC, BBC, USA Today, Bloomberg, Forbes, Advertising Age, The Huffington Post, Wired, Fast Company and other leading publications/blogs; frequent moderator and guest speaker at leading industry conferences and events (including CES, NAB, Variety Summit, Digital Hollywood, Siemer Summit, Streaming Media); frequent guest columnist for leading media/digital media/tech publications (TechCrunch, Variety, Billboard, Venturebeat, VideoInk) and prolific blogger on own “Digital Media Update” blog; mentor in the Disney Accelerator and the Points of Light Civic Incubator; appointed to commission making recommendations to President Obama; board member and advisor to for-profits and non-profits.
Speaker: Peter Csathy.
Moderator: Heidi Hubbeling
Startup Superhero Series – The State of Digital Media
Heidi: I would like you to tell us a little bit about Creative Media and what your background is. Tell us about what CREATV Media does as well as why you chose to join the Preccelerator as board member and what value you think the Preccelerator brings to companies?
Peter: So, I started CREATV Media, a little over a year ago, as to be really a leading digital media focused business development, advisory and investment firm. What that means is that it kind of ties together this network I created. If people go to the website http://www.creatv.media, you’ll see that it is a team of really connected individuals. It’s meant to be a super network of people across traditional media, new media, technology so that we can bridge or bring opportunities for our clients and really identify where to go. Help facilitate these new opportunities, structure deals, get investment into those deals. Also, work with companies on an M&A front, where for larger companies (media as an example), we can identify potential areas of strategic investment. Then for those who are privately held companies they are looking to potentially have a strategic partner, that can eventually be an investment or M&A. We frequently work with those companies to position themselves, tell their story, identify the partner structure deals. So that there’s ultimately a great result for them. We do a lot of connecting. We do a lot of business development, identifying opportunities, and then a lot of market intelligence. I have great team of people on the consulting side, who with our unique access and relationships that we have – can get information and market intelligence that nobody else can get. We can bring that to light, to our clients, so that they are smarter and faster and better. That’s on the creative side.
On why I joined the Preccelerator? It’s just this great opportunity to support an organization, Stubbs, and what they are doing here to support entrepreneurs in the LA community. Accelerators are always interesting because it’s a great place for entrepreneurs to come together and rub shoulders – the community that comes with that, both within, but also from without when you have market leaders coming in to share their stories. Hopefully, I can bring mine and bring some wisdom of the things I did right and the things that my company did wrong and they can learn from that. Stubbs did a really great thing here because it’s a law firm doing something that is typically not done by law firms. Really being entrepreneurial, creating this space, bringing new opportunities, new mentors, a tremendous package of benefits, as well as this great office space here on Third Street Promenade. That’s a wonderful thing and when they asked me to join, how could I say no?
Heidi: Now, you provide huge value to the companies with your expertise and your background in digital media. One of the perks in the perks package is consulting services and getting to have your ear, your introductions, and access to your network. What are some of the things in your background, that make you an ideal mentor here? Also, what’s your entrepreneurial story that has brought you to this place.
Peter: It certainly hasn’t been a straight path which is part of the fun of it all. I started, many many years ago. I’ve been in the media and tech world for over 30 years, which is kind of hard to believe. I started as a media and entertainment lawyer, almost 30 years ago. From that point, I went into the studios. I was at New Line, Universal, Savoy and really transitioned from being a lawyer to a business person and negotiating deals – from a dollar to multi-billion-dollar international joint ventures. In about 2000, I went to my first entrepreneurial company. I became a real start-up guy initially where this one was a true start -up where we built up a series B close to $10M round, then moved it to the east coast, I stayed here, then was recruited to go down to San Diego, really the most innovative software, music, and services company at the time. Really the Spotify before Spotify – so I was an entrepreneur there. We sold that company for $160 million dollars, and then I ran another company that we also sold. I have seen a lot of different things and for the past several years I have been an advisor because I built this network along the way and hopefully I have some war stories that I can bring to help these entrepreneurs.
Heidi: And then your background is in digital media and technology. Through all your experience, what are your views on the state of digital media and tech market. How do you think LA as an ecosystem fits into where digital media is going?
Peter: It is such an incredibly exciting time. I have been in the space for more than 30 years, I’ve never been more excited than I am today about just the different opportunities for companies big and small. You have the fundamental traditional media and entertainment business which is completely transitioning or transforming at the hands of technology. I’ve seen both sides of that which is what makes it particularly fun. You see this transition happening and the media companies need to understand all these new technologies and new ways to engage and reach an audience and create content and monetize it. On the other hand, you have all these technology companies that are becoming media companies. Like the Googles, like Amazon, Facebook, very much these are media companies, they even call themselves media companies which is pretty incredible. All of this is happening at the same time and then you have innovation and it’s becoming a multi-platform world – where its traditional platform and then you have mobile of course which is the first screen. Live events are not going away so that’s another platform. VR, AR immersive platforms are also there, E-sports, and on and on and on. It’s just this really incredible and interesting time and LA is very much the hub of it. When it comes to certainly digital first media companies, absolutely here. When it comes to VR and AR so much of it is happening here. Drone technologies so much of it is happening here in Southern California. So, you have real money being poured into the LA, entrepreneurial community for the first time, really. You are seeing some great exits that flow out of that. Snap is one, where let’s not forget, Snaps right here. Snap of course just recently went public and that’s just one. Oculus of course, was acquired a couple years back and on and on and on.
Heidi: Right, it’s very an exciting for LA and I think that it’s neat to see all the bourgeoning companies and how the ecosystem here is and how its growing and the neat ideas that are coming out of the space.
Peter: It’s a really exciting time and now this community is not just able to not to retain the great talent, but actually really for the first time – attract some of the top talent, both on the creative side, and also on the engineering side – which is great. It’s coming here and fueling innovation all the time.
Heidi: Right – and I think there’s getting to be more investors that are seeing that this ecosystem is growing and that we really have some solid technology down here too.
Peter: That’s why we created SAM Creative Ventures, we want to ourselves invest more and more into this tech world. We are primarily focused on LA, but not exclusively. We are going to be taking a very close look at entrepreneurs in this community.
Heidi: Absolutely, providing a huge value to this ecosystem.
Peter: That’s the goal!
Heidi: Appreciate you being here and we will learn more about Creative Media and about Peter Csathy and another video upcoming, in the StartUp Superhero Series. Thanks for being here.
To learn more about the Preccelerator Program, contact Heidi Hubbeling at email@example.com
SAM Preccelerator Program COO Heidi Hubbeling was featured this week on CREATV Media’s Digital Media Update blog in a “5 Question with…” series. The series focuses on exclusive interviews with key players in the overall media and tech ecosystem.
To read the full interview visit here.
Heidi Hubbeling is the Chief Operating Officer of the Preccelerator Program and Director of Marketing for top Southern California business law firm Stubbs Alderton & Markiles. Heidi’s experience in professional services marketing, relationship building, business development strategy and entrepreneurship spans more than 15 years.
About the Preccelerator® Program
The Preccelerator is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space, sophisticated legal services, education, networking, mentorship and $250,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 50 active strategic mentors providing free office hours and discounted services, and provides over 50+ educational workshops and networking events each year. The Program expanded in 2017 to accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, expand benefits to accepted companies, and will look to make strategic investments backed by strategic angel investors.
For more about the Preccelerator® Program or to apply, contact Heidi Hubbeling, COO at (310) 746-9803 or firstname.lastname@example.org
What an exciting evening it was! 4 talented entrepreneurs gave their 5 minute pitches to a crowd of over 100 people at the May 18, 2017 Preccelerator Demo Day. The evening was topped off by the motivating presentation on “Fearless Media” by SAM CREATV Ventures Partner Peter Csathy. In case you missed it, check out the video!
About the Preccelerator Program
The Preccelerator® Program is a platform offered to select start-up companies out of the Santa Monica office of Stubbs Alderton & Markiles, LLP that provides interim office space, sophisticated legal services, mentorship and access to a strategic perks portfolio with the objective of helping you grow your idea from business concept to funded startup. The Preccelerator® Program provides these benefits to as many as 10 promising young startups in separate growth tracks.
For more information about the Preccelerator, contact Heidi Hubbeling, COO at email@example.com.
Applications are now open for the Preccelerator® Program, an early-stage start-up accelerator focused on the technology and digital media space! Deadline for applications is March 15, 2017. The newly expanded program will host 10 companies in its Santa Monica-based co-working space. To Apply visit www.preccelerator.com/application
- Potential investment in select Preccelerator companies up to $50,000
- 24/7 access to co-working space and a collaborative environment
- a robust strategic perks program worth over $250,000 to early-stage Preccelerator companies and $450,000 for Preccelerator-funded companies
- 50+ strategic mentors that provide regular office hours and are dedicated to each company’s success
- Over 50+ educational and networking events per year
- Potential introductions to funding sources
- With an emphasis on community and collaboration, the Preccelerator alumni continue to participate, give back and help foster the success of current and future Program participants.
- Access to the top Southern California business law firm of Stubbs Alderton & Markiles, LLP for legal services and their extensive network and relationships
- Access to the business advisement and business development services and network of CREATV Media
The Preccelerator® has had 22 companies go through the Program, with a majority of the companies being accepted into larger accelerator programs and/or getting their seed funding.
To read about the recent expansion of the Preccelerator and partnership with CREATV Media, click here.
For more information about the Preccelerator and its offerings, contact Heidi Hubbeling at firstname.lastname@example.org or (310) 746-9803.
Stubbs Alderton & Markiles and CREATV Media were featured in a L.A. Biz Article outlining the two firms’ strategic alignment to grow the Preccelerator Program and seek out potential investments in promising startup companies in the digital media and technology space.
To view the full article, click here.
For more information about the Preccelerator Program, contact Heidi Hubbeling at email@example.com or (310) 746-9803.
Greg Akselrud of Stubbs Alderton & Markiles and Peter Csathy of CREATV Media were featured in an exclusive article in Variety today discussing the strategic alignment between the two firms to foster the growth of the Preccelerator Program and seeking out potential investments in promising young startups.
To read the full article click here.
For more information about the Preccelerator Program, contact Heidi Hubbeling at firstname.lastname@example.org or (310) 746-9803.
For more information about the Internet, Digital Media & Entertainment practice at SAM, contact Greg Akselrud at email@example.com or (818) 444-4503.
Peter Csathy to join Board of Directors of Preccelerator®, lead its investment strategy, and oversee anticipated investments
Stubbs Alderton & Markiles and CREATV Media Announce Strategic Alliance to Provide Comprehensive Service Offering to Digital Media and Technology Companies
SANTA MONICA, CA – JANUARY 24, 2017 – Stubbs Alderton & Markiles, LLP, a leading Southern California business, technology and digital media law firm, today announced that it will expand its successful early stage accelerator, the Preccelerator®, to accept a larger group of digital media and technology companies, significantly expand benefits to incoming startups, and look to make strategic investments in these companies and others. Peter Csathy, Chairman of CREATV Media, a leading digital media strategic advisory and business development firm, will join the Board of Directors of the Preccelerator to lead its investment strategy and oversee anticipated investments.
“By partnering with Peter, we will grow the firm’s industry leading Preccelerator® into a full-service platform that not only mentors young companies, but also provides smart venture capital and paths to strategic business development and consulting via CREATV Media,” said Scott Alderton, Chairman of the Preccelerator and Managing Partner of Stubbs Alderton & Markiles, LLP. “While the Preccelerator has seen a lot of success, we want to continue to foster the growth of our early stage companies. By adding more companies, formalizing our class structure, expanding benefits and providing initial seed capital, we will give them a greater shot at success. With Peter’s vast experience and industry leadership, he will lead the investment strategy for these companies.”
To date, the Preccelerator Program has graduated five classes with the majority of the twenty-two companies being accepted into larger accelerator programs and incubators or successfully raising their seed funding round. Stubbs Alderton & Markiles launched the first-of-its kind program to provide select start-ups with co-working space, education, networking, mentorship and sophisticated legal services, with the objective of helping grow a founder’s idea from business concept to a funded company. To apply to the Preccelerator, visit www.preccelerator.com/application.
“Stubbs Alderton’s reputation, entrepreneurial approach and shared vision in growing today’s digital media and technology market, what I call “Media 2.0”, is one of the many reasons we made this happen,” said Peter Csathy, Chairman of CREATV Media. “We deeply believe the growing convergence of content and technology is a worldwide addressable market that requires leading business and legal advisors who think “outside the box”, are deeply connected, move at entrepreneurial speed, and provide access to respected thought leaders and ultimately to smart capital. We aim to bring all of this to our collective client base, and to build CREATV Media and the Preccelerator as launchpad platforms for the world’s next digital media and technology stars.”
The partnership will also look to expand the overall service offering to clients – making available CREATV Media’s deep network of relationships and suite of business development and strategic advisory services and Stubbs Alderton’s deeply-rooted and expanding scope of legal services, led by Greg Akselrud, Chairman of the firm’s Internet, Digital Media and Entertainment practice, and Scott Alderton, Chairman of the Firm’s Venture Capital and Emerging Growth practice.
Stubbs Alderton also announced that Greg Akselrud would join the Board of Directors of the Preccelerator, that Louis Wharton, a law firm partner and current Director of the Preccelerator, would be appointed to President of the Preccelerator, and that Heidi Hubbeling, the law firm’s Director of Marketing and current Director of Operations for the Preccelerator, would be appointed to Chief Operating Officer of the Preccelerator.
About Stubbs Alderton & Markiles, LLP
Stubbs Alderton & Markiles, LLP is a Southern California based business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property, brand protection and business litigation practice groups focusing on the representation of, among others, venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent a broad range of industries with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. The firm’s mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of the firm. For more information, visit https://preccelerator.com.
About the Preccelerator® Program
The Preccelerator® is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space, sophisticated legal services, education, networking, mentorship and $250,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 50 active strategic mentors providing free office hours and discounted services, and provides over 50+ educational workshops and networking events each year. The expanded program will accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, expand benefits to accepted companies, and will look to make strategic investments backed by strategic angel investors. To apply to the Preccelerator, visit www.preccelerator.com/application.
About CREATV Media
CREATV Media is a leading digital media and technology focused advisory, consulting and business development firm with offices in Los Angeles, San Francisco, San Diego, New York City, Austin and Germany. The firm’s clients span the digital media and tech ecosystems – from the most innovative startups, to the most storied media companies and brands. The firm uses proven, proprietary methodologies – together with exclusive insights, access and market intelligence – to accelerate Media 2.0-related opportunities and transformational growth. The firm also frequently works with buyers and sellers to maximize M&A – positioning them to achieve the best possible outcomes, identifying potential targets and connecting them to key decision-makers, helping to structure and diligence potential transactions, and advising them every step of the way both pre and post transaction. The firm also organizes, programs and leads customized workshops, live events, pilot programs and start-up innovation labs and demo days. The firm’s ethos of fearless innovation is best summed up by its slogan “Media. Unboxed.” For more information, visit www.creatv.media.
Stubbs Alderton & Markiles, LLP