This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. It will also cover the tough decisions to then tailor your product in a way that the market values the most and yields the best return on its development investment.
Wednesday, May 8, 2019
12:00PM – 1:30PM
Eric P. Rose
Founder & President, Pinnacle Product Innovation, Inc.
Eric’s company helps entrepreneurs move new products from an opportunity into market reality. Services offered include Market Research, Product Development, Manufacturing Sourcing, R&D Project Management, IP Commercialization. Eric has worked in the Consumer, Medical, and Industrial product markets with companies including Baxter Healthcare and Mattel. Eric’s background includes,
- BS Product Design (ASU), MBA Marketing / Entrepreneurship (Pepperdine)
- 35+ years’ professional experience in new product development and commercialization experience with companies ranging from startups through Fortune 500 firms.
- Certified New Product Development Professional (NPDP) from Product Development and Management Association (www.pdma.org)
- Part-time professor since 2009 including Pepperdine (MBA, Product Innovation), Loyola Marymount (BA, Entrepreneurship, Product & Business Design). Guest Lecturer, USC Technology Commercialization course, Entrepreneur in Residence CSUN since 2018. Joined MBA@Rice December 2018, now instructing two sessions of MGMT 580 Marketing.
1316 3rd Street Promenade, Suite 107
Santa Monica CA 90401
*You must register with your name & email to attend this event