Join Stubbs Alderton & Markiles, LLP
for this exclusive event!
July 9, 2013
**Networking to follow!**
This workshop explains how to successfully and thoroughly create
a financial forecast for your business.
Eli Eisenberg, Founder and CEO of Straight Line Management, will cover topics like:
- Why the financial model and P&L forecast are critical components of commercialization
- A recipe for developing a credible P&L forecast
- Developing financial assumptions and a revenue forecast that is consistent with your company’s TAM, market assessment, and business model
- A flexible template financial model that can be easily adapted to your company’s business
Eli Eisenberg, Founder & CEO
Eli Eisenberg has more than 35 years of hands on experience in the financial and business management of entrepreneurial companies. As founder and CEO of Straight Line Management™, he specializes in providing financial expertise and mentoring to high-potential early stage companies. Mr. Eisenberg helps them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control. Since launching his Straight Line Management consulting company in 1991, he has served as a trusted advisor to more than 70 early-stage companies, both traditional and web based, across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies and non-profit organizations.
Prior to starting Straight Line Management, Mr. Eisenberg served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold his own successful consumer products company.
Mr. Eisenberg has extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. He is also a Fellow of the Larta Institute, where he conducts workshops and mentoring sessions for entrepreneurs in conjunction with their NIH, NSF, TATRC and USCA Commercialization Assistance Programs.
Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 310
Santa Monica, CA 90401
4th Street/Broadway ramp or in the Santa Monica Place Mall
We hope to see you there!