Preccelerator Workshop: Pivoting With Constraints W/ Jim Cooper, Braid Theory

24 October 2019

“Pivoting With Constraints”
Presented by Jim Cooper of Braid Theory

Direction and position of a company’s pivot, relative to risk and other factors, strongly affects how a startup progresses through barriers and objects in the market. These constraints can be difficult for a startup to identify, navigate and adjust to. By applying the constraint model, allows alignment to pivoting. To know more about this characteristic of constraints, make sure you’re familiar with the “axis” of your company. Pivoting can be disastrous for some companies without intellectual capital and customer evidence to support the move. In this workshop we investigate the challenges..

Tuesday, November 19th, 2019
12:00PM – 1:30PM


Jim Cooper, CTO, Braid Theory

Jim has 20 years of experience in commercialization and concentrates on bringing to market novel early-stage technology startups in emerging market segments. He specializes in customer and market validation, competitive analysis, regulatory pathway, business modeling, and go-to-market strategy. He is an inherent of evidence-based entrepreneurship and utilizes the Lean startup methodology, design-thinking, as well as other more traditional approaches to business modeling, and creating a pedagogy for startups to coalesce around to create meaningful benchmarks, waypoints, and milestones. Educated in both Australia and the United States, his background in economics and the life sciences, as well as experience in both the public and private sectors, positions him to assist companies in the deep sciences and engineering fields: Ag and Food Tech, Biotech, Aerospace, Advanced Manufacturing, Transportation, Marine and Maritime spaces, at his company, Braid Theory. Braid Theory is a strategic advisory company, which also supplies incubation resources for early-stage technology startups, taking the nascent to latent demand, pathway. Braid Theory looks for opportunities for revenue, and matches startups in the relevant space, and has raised a fund to support startups in the above market areas.

SAM Preccelerator
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401

We hope to see you there!

*You must register with your name & email to attend this event.