Introducing the Startup Superhero Video Series! – This Week Featuring Jonathan Tavss on “Utilizing Mentorship”
Stubbs Alderton & Markiles and the Preccelerator Program are proud to announce the launch of their Startup Superhero Video Series – featuring SA&M Attorneys, Preccelerator Mentors, and entrepreneurs on topics specific to entrepreneurship and lessons learned throughout the journey.
This week we’re featuring Preccelerator Mentor Jonathan Tavss of Kaleidoko, Inc. as he chats about “Utilizing Mentorship.” Jonathan Tavss is an award-winning entrepreneur, marketer, strategist, and content creator with more than two decades of experience leading content creation, distribution, product development and global marketing for international entertainment studios, Media firms, CPG brands and service corporations.
Heidi: Jonathan, what do you see being the most important benefit to the Preccelerator companies in regards to mentorship?
Jonathan: I guess the one that just sticks out the most is connections. Right? It gives you resources that you might not otherwise have. What I have seen, are the companies that really succeed, are the ones that take advantage. It’s almost like a secret thing, the fact that there’s so many mentors here, there’s so many people that you can call upon. That in and of itself is something that people aren’t used to. A. having the people to talk to and, B. knowing what to ask of them. It’s interesting because in success you will have a lot of people coming in wanting to be an advisor. Can I be on your board? Wanting to do all that kind of stuff and in this secure environment you can work with different advisors on different things, even advisors that do similar things to each other, to really get a sense of how you are going to work best with them.
Heidi: With your personal background, with your professional background what perspectives do you bring as a mentor
Jonathan: I think it really is tied to what Kaleidoko is all about, which is to brand holistically. How you position, but it’s not just about the marketing. It’s how you set up your company to be able to deal with change that is constant. With Kaleidoko we usually work with later stage companies and so it’s a matter of going in and seeing what fundamental bricks were not placed as they were rushed to deliver to clients’ needs. We go in with that fresh look we really fill in those bricks. What I deal with for these participating companies is to help them be mindful of those fundamental pieces that you need to be able to set up for your company so that you can be successful moving forward into the future.
Heidi: If you could give one piece of advice to the companies based on your breath of experience, what would that be?
Jonathan: I think it would be to have your eye’s wide open all the time. As a founder you’re really heads down, running that sprint to get to where you’re trying to go. You have got to keep your eyes open to see what’s happening culturally, what’s happening technologically. Mentors, advisors, board members, or employees will come up with different ideas. So, it’s a matter of really capturing that. Also, something that I find interesting; there’s a lot of companies out there that set off to do a certain thing and as they were developing that certain thing. They found, this pot of gold, that they were just creating to help them deliver, what they thought was a value, but the real value is over here. So, not that you’re trying to go right, left, all over the place. What you want to be doing is to be able to keep your eyes open. What is that IP? What is that certain thing that might be a different direction, but that might be your real winner?
Heidi: One last question. What is your favorite thing about being a mentor at the Preccelerator. What does it give to you?
Jonathan: I got involved because I really wanted to find a way to give back. Being that I am also a university professor you know I have always just been of the “how can I help other people” mindset. This was just a great opportunity to be able to do so and meet a lot of really great people. Both on the company side and the mentor side. There’s some really strong participants all over the place. That’s why I was really excited to be a part of it.
Heidi: Very much appreciate you.
To learn more about the Preccelerator Program, contact Heidi Hubbeling at firstname.lastname@example.org.