The Good, the Bad, and the Ugly: Finding Product Market Fit and Total Addressable Market for Your Company/Product

Brand strategist Bryce Henley walks through what it means to define a market positioning, understanding the white space in the market, and the thought process necessary to land on how your product fits within the market (or if it does!). He’ll cover what a good fit is, what a bad fit is, and the steps to take when exploring a new company, a product launch, or something in between.

Tuesday, January 12th, 2021
12:00PM – 1:30PM

 

Presented by:

Bryce Henley, Director of Client Strategy, Hawke Media

About Bryce:

Bryce’s background is rooted in influencer marketing, social media activations, and in the data and analysis possible within that space. His time at Hawke has been spent refining his understanding of the market – digital or otherwise – to empower his clients to make the biggest difference in their respective categories.

His strength lies in communication; from copywriting, tagline ideation, syntax, and into creatively aligned messaging, he’s primarily interested in embodying a brand voice through carefully crafted language and witty turn of phrase.

Register here for Finding Product Market Fit w/ Bryce Henley on January 12th, 2021 at 12:00 pm

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