Generating Revenue – Your Product is Ready, Now What?

Congratulations.  You’re on the verge of releasing your product.

We will be discussing how to go from product completion to revenue.  With or without funding to attack your market, Rob will provide the infrastructure you’ll need to begin generating sales or to build out a nationwide sales organization.  From understanding the buying process to deciding the profile of your first sales person, Rob will walk you through the components required to avoid mistakes and make sure you’re ready for success.

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Rob Edenzon is CEO of SalesClinic, a consulting firm that is exclusively focused on helping B2B companies generate profitable top line revenue.  All of SalesClinic’s consultants are former Vice Presidents of Sales.  Rob has built a successful career building and managing sales teams of all sizes.

His experience has ranged from building and managing worldwide networks of independent sales representatives to having over 300 employees in his sales organization. His expertise encompasses all the major areas involved in putting together successful sales organizations including: hiring, managing, coaching, sales skill development, sales goals/metrics, territory design, compensation/incentives, field sales, inside sales, account management and sales automation.

Rob has worked with large companies such as Overture, Ticketmaster Online CitySearch, Baker & Taylor as well as growth companies such as Qualte, Infotrieve, Inference, Sage Metrics, and Software Affiliates.  Rob has helped numerous companies increase top line revenue production as a sales consultant.

His experience ranges from both digital and print media to enterprise software companies.  Rob’s most interesting client was a start-up that manufactured and sold building escape parachutes for residents to use when trapped in the upper floor of a high rise.  Rob has been selling, managing sales or delivering sales consulting services since he got his first sales job selling satellite TV to farmers in Iowa in 1984.

 

   

Stubbs Alderton & Markiles, LLP
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Parking
4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!