Do it Yourself Marketing/Social Media
Building Your Market Presence
Date: September 24, 2014 Wednesday
Time: 11:30am-2:00pm
Location: Stubbs Alderton & Markiles, LLP
(1453 3rd Street Promenade, Suite 300, Santa Monica, CA 90401)
Parking: Parking across the street in the Santa Monica Place Mall (first 90 minutes free. $1 for the next hour and $1.50 for each additional 30 minutes)
Free for LAVA Members $35 for Non-Members
Moderators:
Natalie Do, Steering committee member and sponsor of Women in LAVA (WinLAVA), VP, Relationship Manager of Torrey Pines Bank, specialize in banking and lending for professional service firms, middle market companies and non-profit organizations.
Maggie Shih, Steering committee member of Women in LAVA (WinLAVA), VP of Product & Technology Services at DataPop.
Presenters/Panelists
Jedd Gold
Co-Founder and CEO
The Kive Company
Jedd Gold is the Co-Founder and CEO of The Kive Company, creators of the Artkive app and Tastemaker Mom. Artkive has been featured on the Today Show, Katie Couric, named a Cool Mom Tech Pick of the Year, a Daily Candy Favorite Find of the year, and featured on iTunes for more than a year in their Best Apps for Parents category. Tastemaker Mom is a community whose insight and voices are helping shape the way brands market to women. Jedd co-founded and sold his last business which built training games for corporations and the government. Prior to his entrepreneurial endeavors, Jedd served as Managing Director of Marketing for Variety Magazine, and was VP of Marketing for an entertainment company where he was responsible for developing the brand strategies, marketing promotions, launch plans and corporate partnerships for properties such as Strawberry Shortcake. Jedd received his MBA from UCLA’s Anderson School of Business and BA from the University of Michigan. He resides in Los Angeles with his wife and 2 daughters.
Kelsey Doorey
Founder and CEO
Vow To Be Chic
Kelsey Doorey is the Founder and CEO of Vow To Be Chic, the first company to offer designer bridesmaid dress rentals, introducing cost savings and convenience to the bridesmaid experience and bringing an age-old tradition into the 21st century. It introduces an affordable, convenient, and stylish alternative to the status quo, offering dresses from $95 that retail for an average of $300. By offering designer bridesmaid dress rentals online, Vow To Be Chic is a disruptive concept in the bridal industry, bringing an age-old tradition into the 21st century. Being a bridesmaid is an expensive honor and we’re here to help. Kelsey has an MBA from UCLA Anderson and a BA from Columbia University. Prior to Vow, Kelsey worked as a management consultant for four years before following her passion to the retail industry. In retail, Kelsey has worked at RentTheRunway, Bloomingdale’s, Michael Kors, and BCBGMaxAzria.
Renee Miller
President/Creative Director
The Miller Group Advertising
Renee Miller has been recognized as one of Los Angeles’ leading creative directors. She has won nearly every major creative award including One Show, Communication Arts (CA), Best of the West, ADDY, Graphis, and N.Y. Art Directors Club. She has judged Communication Arts advertising annual and presented at several prestigious awards shows. For seven consecutive years, the Los Angeles Business Journal has named The Miller Group one of the top 75 women-owned businesses in Los Angeles. Renee was also one of 200 women in Los Angeles nominated for the “2007 Women Making a Difference” awards sponsored by the Los Angeles Business Journal. Renee has been featured in Adweek, Brandweek, Ad Age, Entrepreneur, New York Times, Los Angeles Times, Marketing Sherpa and dozens of other publications around the country and has spoken to dozens of groups around the country, as well as guest lectured at UCLA, USC, UC Irvine, Pepperdine, Loyola Marymount and Ohio State University.
Christine Woodward
Founder and CEO
Henry Woodward Communications
Christine Woodward has spent more than two decades creating successful marketing campaigns for companies across the Western United States. Through her consulting firm, Henry Woodward Communications, Chris has represented clients in a wide range of industries, including law, finance, accounting, health, insurance, architecture, engineering, real estate, recreation, high technology, and aviation. She has designed campaigns for Los Angeles World Airports, the Boeing Company, Earth Tech, Loyola Marymount University, Psomas, and Raging Waters Theme Parks, to name a few. Chris created My PR Tools to bring the benefit of her marketing and PR expertise to professionals and entrepreneurs. She designs comprehensive, affordable marketing campaigns designed to hit the sweet spot with target clients. Through her consulting packages, Chris brings the power of marketing and PR to professional services firms and start-ups at a fraction of the cost of hiring an agency. She helps her clients get up and running with proven, highly successful marketing strategies to get maximum exposure and boost revenues. Before forming her own company, Chris was director of Public Affairs for the 1,000-acre Playa Vista master-planned community just south of Marina del Rey, CA. Prior to that, she served on the executive staff of the Mayor of Los Angeles. Chris is a graduate of UCLA and a long time Manhattan Beach resident.