COVID: Now What?

29 April 2020

We’ve now been in the thick of this pandemic for a few weeks. We are all watching the number of people infected with COVID-19 rise at an alarming clip, a $2 trillion stimulus package no one really knows how to use, and people continuing to freak the fuck out about the coronavirus.

Ok, now that that depressing sh*t is out of the way, here’s the silver lining we’re seeing in the market with agency partners, clients, and prospects.

  • Ostriching is slowing down
  • Native e-commerce brands are crushing it
  • Companies are planning with purpose
  • Kindness is winning

To read the full article visit here.

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Laurel MintzLAUREL MINTZ

Founder & CEO
Elevate My Brand

*Digital marketing, marketing strategy, business development, social media marketing

With a background and education in business and law from Rutgers University, and a passion for food, wine and lifestyle brands, Laurel’s expertise in marketing has been built and solidified through her work with prestigious restaurateurs and major brands across the nation.

Laurel established her influence as a creative marketing expert in the city of Brotherly Love. She was responsible for the production and promotion of high-profile, buzz-generating special events for Le Bec Fin, Philadelphia’s only restaurant with five stars from Mobil and a three-star Michelin rated restaurant. She developed Public House Restaurant Group’s flagship restaurant and managed the execution of their national marketing campaign strategy.

Upon returning to her native Los Angeles, Laurel took on the role of Executive Vice President and In-House Counsel for Bassett, and subsequently began consulting for beauty, food, beverage and consumer brands. Inspired by the success she found bringing her fresh approach to marketing to a wider group of clients, she founded Elevate My Brand in 2009. She now sits on the board of directors for the American Heart Association, the Fender Music Foundation, One With The Water, Ten X, and the British American Business Counsel. Laurel is also on the Social Committee for the Network of Executive Women, a Recipient of the Los Angeles Business Journal Women Making A Difference Award 2014, Keynote speaker for the Women and Business Enterprise Conference 2014, and runs her own exclusive networking group, ”The Taste Salon.” She is regularly featured in Inc. Magazine, where she has her own column, “On Brand.”

Laurel lives in Los Angeles, California, where she steers our digital marketing and event planning efforts.

For more information, please visit our COVID-19 Resources page.

Heidi