MENTORS PROGRAM
Mark is the Director of Global Marketing for the Strategic Technologies group at Mattel, the world’s largest toy manufacturer. He and his team are tasked with identifying emerging tech platforms that can be utilized to create meaningful play experiences for the mass consumer, particularly when combined with some of the world’s most beloved brands.
Currently he is working on Mattel’s VR, 3D printing and robotics initiatives.
A creative and strategic marketer with more than 15 years of experience in brand and franchise building, he believes that the best marketing is less about product and more about storytelling.